It's time for the 6th annual service of my MX5 and I have just received a message with the headline 'It's time for my Annual Spa Day!' purporting to come from my car as the next line is 'It's me, XX123XXX. I don't know why I said that because everyone calls me Reg.' I have spent a lifetime in senior roles in large marketing organisations, as well as my own business and this must be the most patronising and infantile marketing message ever. Needless to say I will sever my relationship with this Mazda dealer as the vehicle is out of warranty and have my service and MOT carried out by a local garage which avoids gimmicks from overpaid marketing departments and just gets on with the job.
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