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MONAT is a privately owned multinational brand specializing in premium, naturally based haircare, skincare, wellness, and beauty products. Founded in October 2014 by the Urdaneta family—co‑chairman Luis Urdaneta and co‑founder & CEO Rayner Urdaneta—the company operates via a social‑selling direct‑sales model, empowering independent Market Partners across the U.S., Canada, UK, Europe, Australia/New Zealand.
MONAT’s mission is to help people everywhere enjoy beautiful, healthy, fulfilling lives through exceptional, naturally based products; a fun and rewarding business opportunity; and a culture of family. See more
