The Nordic track brand is well known throughout generations in my family, my grandpa had one, my parents, and even my great grandparents, in which they all had successful experiences. However, my first purchase of a NordicTrack has not been positive. When we bought our bike, we added additional warranty through NordicTrack and are continuing to pay it annually without a working machine. The bike was purchased from a well-known sports retailer several years ago, but failed within six months of owning it. After it failed, I immediately reached out to the sports retailer that we purchased from who stated it was under warranty through the company and to contact them directly. I have tried countless times to reach out to both the NordicTrack directly and through the warranty company we pay annually for “coverage” hoping one day someone will assist. So far, I have several failed attempts at self troubleshooting, and over the phone with assistance, I believe it is the reed switch which is a common issue on the bikes. Meanwhile, I am continually passed off to another with no answer and no resolve to the issue, it is taking up space in our garage and is not able to be used. Although my friends and family have been longtime supporters of NordicTrack, I do not see this continuing moving forward. If you cannot stand by the products you sell and take initiative to resolve dissatisfaction, you will not be in business longterm.
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