I had a very frustrating experience with PayU’s onboarding process.
Despite fully complying with their requirements—adding legal name and registered address on the website, publishing all mandatory policy pages, and listing multiple genuinely different digital products—the process dragged on with repeated, vague requests and inconsistent feedback.
The communication was unclear and poorly worded, leading to unnecessary back-and-forth. After weeks of changes and clarifications, my application was ultimately rejected under “LOB Rejected” without a clear, actionable explanation.
The biggest issue is not rejection itself, but the lack of transparency and the amount of time wasted getting there. For small digital product sellers, especially individuals, this process feels inefficient and discouraging.
Based on my experience, I would not recommend PayU if you value clear communication and predictable onboarding.
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PayU is a fintech company that provides payment technology to online merchants.