The issue is choice of Edenmoor to not label transparent pricing information and thus affecting possible choices to be made by customers.
Products sold by “portion size” did not display net weight at the point of online sale. An '8 size' (1.9 kilos) cost twice the price of a 4 size (1.5 kilos) portion. Had I been able to see the sizes I would have bought 3 4 portion sizes and received an additional kilo for the same price.
Under UK consumer protection regulations, key information such as quantity needs to be clear and available before purchase. Portion descriptions alone are subjective and do not provide the same transparency as weight.
I raised this with the company and was surprised and sad to not be well met. They have since confirmed they are satisfied with their current approach and do not intend to change it. Citizens Advice have advised that the matter will be referred to Trading Standards.
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Award-winning artisan butchers and farmers based in Cullompton, Devon. We slowly grow delicious, healthy, properly free range meat in a sustainable and ethical way.
