I mention being a long-time customer to highlight that this is not a one-time issue, but a consistent decline in quality. I've purchased these slices for years, especially while traveling, but the quality has noticeably dropped. Initially, there were small changes like the removal of the cardboard insert that aided in eating on the go, but the slice itself remained unchanged. Recently, however, the filling has been reduced gradually, leading to a frustrating 70/30 or 80/20 ratio of pastry to filling. It's become dry and bland. As someone who prefers familiar foods, I've kept trying these slices, hoping for improvement, only to find even less filling each time. For instance, a steak slice contained barely any steak, and a chicken and bacon slice felt like cardboard due to minimal filling. Many companies are practicing shrinkflation, but this brand stands out as a more extreme example. Other options on the market now offer better value and quality. I recognize that customers often share negative experiences more than positive ones, yet many food companies still maintain decent ratings despite that. The recent reviews echo this sentiment for a reason.
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