I am beyond frustrated with Intuit QuickBooks UK's pricing strategy. Over the last 12 months, my subscription fee has become a joke.
In January 2025, I was paying £20.76. By mid-year, it jumped to £31.56, then to £39.96. Today, they charged me £51.60. That is a 150% increase in one year! The software hasn't improved twofold, and no new features justify this kind of price gouging. It feels like they are holding my business data hostage while hiking prices as they please. If you value financial predictability for your business, stay away from QuickBooks. I am now looking for alternatives like Xero or Sage.
UPDATE: Support is a total joke - they don't care about customers. I tried to resolve the unfair price hike via their support chat, and it was a disaster. The agent (Kayce) refused to provide any assistance and insisted that I must call their "Retention Team" via phone.
I explicitly stated at least 4 times that I do not have access to a phone and requested to be contacted via email. The agent completely ignored my accessibility needs, claimed they "don't have email support for this," and abruptly ended the chat with a generic "Take care always."
QuickBooks not only hikes your prices by 150% in a year but also builds a wall of "phone-only" support to make it impossible for you to complain or negotiate. They treat loyal customers like cash cows and offer zero accessibility.
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