The platform used to offer a much better experience, providing points for various purchases. Now, it feels unreliable, with arbitrary decisions on what products earn points. Very few items from a major retailer actually count for points, despite their claims about cash back on numerous categories.
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Since launching in 2012, Rakuten.ca (previously Ebates.ca) has helped its members - 8 million and counting - earn over $70 million in Cash Back at their favourite stores.