The quality of service has significantly decreased, no longer offering points for a variety of purchases. It now feels unreliable, as it seems to randomly decide which products qualify for points. Few items from a major retailer actually earn points, despite the claims on their website about cash back opportunities across many categories.
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Since launching in 2012, Rakuten.ca (previously Ebates.ca) has helped its members - 8 million and counting - earn over $70 million in Cash Back at their favourite stores.