I'm a huge fan of this service! I primarily shop online, even for groceries, and find it very user-friendly. The only drawback is that not every store is part of the program. It even affects my shopping choices—like opting for one retailer over another for essentials such as toilet paper and laundry detergent. I used to rely on a subscription service for years, but since it wasn't available here, I switched to another retailer for the same items at comparable prices (some were even cheaper), and I can earn rewards with this service.
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Since launching in 2012, Rakuten.ca (previously Ebates.ca) has helped its members - 8 million and counting - earn over $70 million in Cash Back at their favourite stores.