The marketing approach for this app is unethical and nearly predatory. There’s no mention of costs when initially downloading or during the lengthy survey. In between survey questions, they showcase statistics and claims about how the app will change your life, and once you finish the survey, you are directed straight to a payment screen. The intertwining of alcoholism, vulnerability, and financial instability makes this approach unethical and close to predatory.
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Reframe is the World's #1 Alcohol Reduction Platform and it is built on a promise: We won't just help you create healthier drinking habits, we will help you THRIVE. We brought together the world's leading experts in alcohol reduction, nutrition, fitness, and wellness to create the revolutionary Reframe app that has helped tens of thousands of people around the world unlock the very best version of themselves.See more
