rexall.ca

Rexall refuses to honour advertised and posted sale prices

I went to the Rexall Drug store at 63 Wellesley Street E. Toronto, ON M4Y 1G7 Store #1974 to buy Paper Towels.There was a sale tag for members of BeWell indicating that Sponge Towels 6-Roll was on sale for $5.77.Directly above the price sticker were a number of packages of Sponge Towels 6 rolls. I took one of the packages to the cashier and the price that showed up was $27.11 I stated to the cashier that the price must be incorrect. No one with any sense would pay $27 for 6 paper towel rolls.I was not allowed to speak to the manager, but the cashier said that whatever the cash registers indicates is correct. I took him to the shelf and I showed him where the packages were located and the pricing below.He went down the shelf and picked up a Sponge Towel 2 Roll and said that was the one on sale. I had taken the sticker off the shelf and I showed it to him. He then said that it was not the sale item. I asked him why these 6-roll packages were placed above the sticker.He had no explanation, but would not call the manager.I tried to send a message to Rexall on line using their customer service website; however, I was unable to submit my message, so after 4 tries, I gave up.I tried to call Rexall customer service but was instructed to leave my phone number and a brief message because they were being overwhelmed by customer inquiries and all operators would be busy until after the office was closed.Is this some kind of pricing fraud? I believe that a store must sell the product according to the price on the sticker.I have left my phone number and a message with Rexall and asking them to please help me in this matter.Based on my experience with REXALL, I doubt if I will hear from them in the near future.Preferred solution: I would like them to honour their sale price of $5.77 and stop acting fraudulently.

Date of experience: Aug 30, 2025