rukahair.com

3.6
3.6 Based on 85 reviews

We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair...

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Average Rating

3.6

/
5

85 Reviews

5 Star
54%
4 Star
9%
3 Star
6%
2 Star
7%
1 Star
24%

All Reviews

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Review Time

ahsoca hiane
I got 2 22'-inch bundles. The hair excessively sheds despite proper care. I've had it for 3 months,

I got 2 22'-inch bundles. The hair excessively sheds despite proper care. I've had it for 3 months, and it feels like it's half its weight and half its size. I don't understand how they could sell a product like this without addressing any of the concerns. Chunks would come out even though the hair had already been properly moistened and detangled. It looks as if I had cut the hair, but I did not. Too much was paid for this kind of result. The only positive aspect was the texture match.

2
Date of experience: Mar 04, 2026
ahsoca hiane
I got 2 22'-inch bundles

I got 2 22'-inch bundles. The hair excessively sheds despite proper care. I've had it for 3 months, and it feels like it's half its weight and half its size. I don't understand how they could sell a product like this without addressing any of the concerns. Chunks would come out even though the hair had already been properly moistened and detangled. It looks as if I had cut the hair, but I did not. Too much was paid for this kind of result. The only positive aspect was the texture match.

2
Date of experience: Mar 04, 2026
Paris
Excellent quality and great customer…

Excellent quality and great customer service

5
Date of experience: Mar 03, 2026
Nini O
Very helpful staff

Very helpful staff. Came in to selfridges for advice on the hair gels. I was walked through each products and shown the hair perfume. Will be back for more purchases

5
Date of experience: Mar 02, 2026
Rebecca
Amazing and Painless Braids - Highly Recommended!

I took my 10 year old daughter to have 4 stitch braids with custom design at Ruka. Aaliyah was the stylist and she was amazing! She was very informative, kind and gentle. The actual braiding was quick and didn’t hurt. The result was fantastic - a beautiful style that was professionally done! I’d highly recommend!

5
Date of experience: Feb 07, 2026
Stella A
Destiny’s customer service was…

Destiny’s customer service was phenomenal! Really helped me to create the best colour for my hair as it’s on the lighter 1b sideLooking forward to creating the Patewo hair style with synths 2 braid it! Thank you Ruka!

5
Date of experience: Jan 19, 2026
Perfectly Imperfect
A Decent Experience

A decent experience at Ruka Selfridges for a custom design style. Francesca took her time to answer my questions and make sure the style I wanted would work on my edges. As mentioned in another review having one person on the stand didn’t work very well & made the experience longer than expected. Also allowed minimal time for a break. A few things to improve the experience for the hairstyles that take longer. Overall I was happy with my custom design style & would consider returning. Thank you Francesca!

4
Date of experience: Dec 18, 2025
Grace
Really friendly and professional

Really friendly and professional service and I absolutely loved the results!

5
Date of experience: Dec 16, 2025
Okikiade Oloyede
Tia and the Ruka Team were so helpful

Tia and the Ruka Team were so helpful! My delivery was sent back to them, due to an error in my home address and they worked with me to send it back in time for my appointment! Great customer service – thank you team!

5
Date of experience: Dec 10, 2025
Elizabeth Williams
I like the synthetic hair

I like the synthetic hair, the Braider Aaliyah did my hair in a quick, neat and efficient manner ! I will return thank you! Thank you !

5
Date of experience: Dec 06, 2025

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Business Details

  • We’ve experienced centuries of the hair industry being dictated and driven by people who don’t look like us or understand our needs. Now, not every solution needs to be created by the person who experiences the problem. However, curly, coily and wavy hair has such unique properties both collectively and individually. Each of these unique properties make it extremely difficult to truly understand what Black women and those with these hair types needlessly go through every single day.See more

  • email help@rukahair.com
  • language https://rukahair.com

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