Using tariffs as an excuse and claiming they are ‘not within our control’ is simply unacceptable. Many international brands, including smaller ones, have managed this responsibly. I have seen a brand with only 3,000 followers clearly communicate tariff policies beforehand, adjusting prices or using prepaid shipping methods to avoid surprise bills for U.S. customers. Others announce tariff changes visibly on social media or websites, not hiding them in small text. If they can do it, this brand should be able to as well. Constantly highlighting their status as a ‘small business’ while lacking transparency feels disingenuous. When marketing to American consumers, they must ensure clarity and trust. Claiming things are ‘beyond our control’ without proactive measures shows a lack of accountability. This isn’t just a tariff issue; it’s a communication and responsibility issue. It raises an important question: does this brand genuinely want to build long-term trust with U.S. customers?
Claim your business profile now and gain access to all features and respond to customer reviews.
Hello queen <3
we are what we dress
& what we listen to
& what we think
& where we buy
