Being a member of the VIP Club, I received an e-mail notification with a coded number. I would be eligible for a prize if I dined during a specified one-week period. Prizes included a TV or a year's worth of steaks. Everyone was to receive a prize. Wow! So my wife and I went and actually had a quite delicious lunch with excellent service at the Murray Kentucky location. So, what was my great prize? It was for a free non-alcoholic drink, like maybe a Dr. Pepper. So, is that what VIP membership is worth? At least it could have been for a free appetizer. I spent $61 on lunch for two with an automatic $10 tip added to that. The promotional certainly worked, but why do I have the feeling that I've been had? Is that what being a VIP feels like? So, great marketing strategy, but extremely poor planning and implementation. One less reason to recommend Texas Roadhouse. Why not automatically give everyone who spends over a certain amount, say $50, the free drink voucher. That would certainly engender better feelings.
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