I’m deeply disappointed with my purchase experience. In January 2025, I bought a ring for over £3,000, which was advertised as being significantly discounted from an RRP of around £6,500. At that time, it seemed I was getting a great deal based on a genuine value. Less than a year later, I found the same ring being sold for about £1,800, again promoted as being “on sale” against a higher reference price. When I brought this to the company's attention, they confirmed in writing that the RRP was not an actual previous selling price, but merely a “recommended” or benchmark value that they might have never charged. They also stated that RRPs can fluctuate over time. Essentially, the “discount” was not against a real price, but rather a theoretical one. While this might be seen as “industry practice,” it feels misleading and unjust, particularly when spending a significant amount on an engagement or wedding ring. The way the pricing was presented heavily influenced my decision to purchase, and I would not have gone through with it had I known the reference price wasn’t a genuine selling price. The customer service was polite but ultimately unhelpful, suggesting I contact industry bodies instead of addressing my concerns directly. I strongly recommend that anyone thinking about making a purchase carefully examine the pricing, understand what the “RRP” truly signifies, and not assume that a large advertised discount means real savings.
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