I like the idea, good price options compared to what else I could find - the contents hasn't been opened yet as this was part of a Christmas box. I'm not going to take a star off as ultimately it makes no difference, but I think the wrapping isn't great. The main issue is the paper, if they want to use branded paper, fine, but at least look a bit Christmassy. It's just white with their logo. Do it yourself if you really want to gift it to someone, if you're treating yourself, just know you're opening an advert. They might as well wrap it with pages from an Argos catalogue.
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