I’ve been a loyal Ouai customer for years and loved their products, especially the styling ones like the Fixing Spray, Texturizing Hair Spray, Volume Spray, Matte Pomade etc.What frustrates me is not just that these products are disappearing one by one, but the complete silence from the brand itself. Customers like me are left to discover discontinuations through “out of stock” labels or Reddit threads. The Fixing Spray in particular was unique, had strong hold without crunch and a divine scent. Nothing on the market compares. Then the rest followed into the void. Seeing them all vanish without explanation feels so dismissive.In 2025, customers expect transparency. We’ve already seen with the SPF scandal how brands that took accountability, explained the issue and offered compensation or reformulated earned more trust, not less. Ouai’s approach of quietly pulling products brakes any customer loyalty left and makes it hard to stay committed when building a routine feels like playing the roulette.Ouai makes great products, but until they communicate clearly about discontinuations or reformulations, it’s difficult to recommend them. Staying loyal is tough when they act as if communication with their customers doesn't matter.
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