Dynamic pricing is a scam. Ticketmaster advocates hard to get rid of scalping, but then uses dynamic pricing to scalp customers anyway. Bought tickets to the Australian open months in advance, only for Ticketmaster to more than halve the price on the day of for our session (whilst doubling the price of the other session). They refuse to offer switches or upgrades, so instead we paid $900 for 2 x tickets in restricted view, when if we’d simply bought on the day we could have had front bay tickets for half that price. Dynamic pricing should be illegal - it’s a scam to protect billion dollar companies.
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