I’ve bought a number of courses on Udemy and overall, they have met my expectations, with a few exceptions. However, my negative review is about Udemy’s business practices, which in my view exploit existing loyal users by inflating prices. I’ll use the latest example of a stock trading course, which I’ve just purchased. When I googled the course, I found it advertised on Udemy for £13.99, which I thought was a very good price. This type of price is usually available when they have sales on, so I was happy to purchase the course. I followed the link and logged into my Udemy’s account, only to find out that the price had now jumped to £199 pounds with no explanation about the price difference. There was no reference to the fact that the cheaper price might only be available to new users or anything like that. I was just presented with the higher price and expected to complete the transaction, which I didn’t. At this point, I log out of my account and run the search again, but the price displayed is still £ 199 pounds. I thought that it could be because of cookies downloaded when I was browsing the Udemy’s site but clearing the browser cache didn’t fix the issue. I then tried to run the search from another computer, only to be presented again with the high price of £ 199 pounds. It then occurred to me that the Udemy’s system might now be using my home IP address to block me from seeing the cheaper prices on offer, regardless of what computer I was using. At that point, I cleared the browser cache, connected to a VPN service, which changed my public IP address and run the search again. Guess what? The course was priced again at £13.99. I then just opened a new account in Udemy and purchased the course at the advertised price of £ 13.99. Are these the business practices one would expect from a company that wants to build a loyal user base??
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