I completed a UGC video project for Upright through the Billo platform and unfortunately had a very poor experience with their communication and review process.
On Billo, brands are given a review window to provide feedback or request revisions before a project is finalized. In this case, Upright did not provide any feedback during the review period, and the project was automatically approved by the system.
After the approval window closed, Upright then left a 1-star review, claiming the video lacked b-roll and product focus and that they expected a higher level of execution.
The confusing part is that after leaving the 1-star review, they then asked if I could redo the video.
At that point the project had already been approved and the negative review had already been posted, which leaves the creator in a difficult position. If the work is redone, the review still remains, so there is no clear benefit or resolution for the creator.
If there were concerns with the content, the appropriate time to address them would have been during the official review period, when revisions could have easily been made.
For other creators considering working with Upright, I would strongly recommend confirming expectations and feedback timelines clearly upfront to avoid similar situations.
This review is strictly about the communication and review process, not the product itself.
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