Like the previous review. I have had 4 Mercedes. Worcester and Cheltenham are also my closest dealer. Taking away pricing flexibility and installing a fixed price, take it or leave it attitude has finished my love of the brand. We buy cars on relationships. Not on how nice you are but how we can help each-other to reach a deal that delivers perceived benefits to both parties. Building trust to part with £80k relies upon quality of the dealer and it’s people.Mercedes HQ have ruined that experience and trust. After 4 brand new cars over a period of ten years l have just purchased a Lexus. Not because I love the car ( although I absolutely do) because of the people at Lexus Cheltenham who made me feel special and are now committed to keeping me as a customer for future vehicles.Suggest potential customers look elsewhere and let Mercedes know that buying a car is an emotional and very expensive purchase, it’s not a bag of sugar.
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