Brands that advertise in the European market and collaborate with influencers must align their return policies with the country of sale.A policy of no refund – only exchange for store credit at the customer's own expense, shipped back to Australia is unacceptable.At the same time, the brand aggressively promotes offers such as “buy one, get one free” on sunglasses, which raises serious questions about the true quality of a product priced at €200.Practices like this should be banned in the EU. Admittedly, in today’s age of online shopping, enforcing such standards is challenging.However, any brand that values fair treatment of its customers should clearly disclose its return and refund policy upfront.
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