whif.com.au

3.2
3.2 Based on 120 reviews

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Laura Forzano
I've tried multiple perfume dupe companies and Whif are pretty average. Their fragrances are nowhere

I've tried multiple perfume dupe companies and Whif are pretty average. Their fragrances are nowhere near as strong as the ads make them out to be, even with 5 or 6 sprays the projection is poor and after an hour the smell is almost completely gone. The fragrance profile is quite flat and doesn't have a complex dry down like other brands and designer perfumes have.

Packaging looks cheap, bottles are simple (sturdy but nothing fancy).

None of this would be an issue if they had a refund policy like other brands have, but Whif only allow returns for store credit or an exchange. And since my issue is with the longevity, projection and complexity across many different scents its a brand issue that an exchange won't solve.

They don't smell *bad*, just not as good as their advertising led me to believe. They'd be fine as a gift for a teenager, but I'd say they're on par with pharmacy perfumes that are much cheaper. Definitely not as strong as they should be when they market a 30% oil concentration.

If they had a better return policy I'd just be returning them with no issue. Sadly I'm stuck with them, so here we are.

2
Date of experience: Apr 20, 2026

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