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Walter Drake, a pioneer in direct mail, began operations in 1947 in Colorado Springs with a single novel idea. In his one-room office, he created a character named “Tommy Turtle” and parents all over the country signed up for their children to receive personalized, upbeat pen pal letters and gifts from Tommy. In the beginning, he advertised in House Beautiful and Harper’s Bazaar magazines. After achieving success in this endeavor, Mr. Drake gradually added more and more products including stationery and address labels for writing letters to family and friends which became very popular during the 1950’s and 60’s as America became a more mobile society.
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