Had pretty high expectations. Had heard it can come out a bit dark but proceeded anyway. Some people say formula might have changed?Purchase was made on recommendation of website suggestion. Product is highly rated with stylists and on forums so left me unimpressed.Colour didn't match advertising at all. It was just a plain medium/darkish brown hair dye which you can get from any supermarket or pharmacy and get better results. It couldn't even be removed without bleach. I guess if you are going to use it pick something at least two shades lighter than you expect to need. It's probably the worst hairdye I've ever used in the last 16 years.
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