Awful. The company is confused and dysfunctional. I've been buying their graphic design software for some years and recently they have split the company into 2 parts. Neither acknowledges the other exists and they sell similarly named products. I receive a blizzard of promotional spam on a regular basis from both brands. I've already lost money to the Cloud arm when an "upgrade" offer went wrong and a refund was refused. Now it's less clear what you're paying for than ever. My advice look elsewhere for good customer service and transparency.
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Xara is an international software company founded in 1981, with an HQ in Berlin and development office in Hemel Hempstead, UK.