I am providing feedback here because of the dismissive AI generated "human" response when I escalated my complaint directly with Zoe.
I am only giving this two stars because of my initial experience which was excellent. It really was a five star product and I loved it. I received the full kit with blood sample kit, food tests (blood sugar, blood fat), blood sugar monitor (continuous blood glucose monitor worn for two weeks) as well as the microbiome screen. The detailed analysis and results provided excellent insights into my diet, response to foods. The blood sugar information was particularly useful.
The app allowed me to score meals, assess food from barcodes, adjust portions and log meals, tracking my food intake based on my physiological needs. It was great for three months.
Then I upgraded to Zoe 2.0.
The new app is awful- true enshittification of what was something useful. It has added childish gamification to the process slowing everything down to the point of frustration. Animations, mindful messages, earning beans and more pointless time wasters. Feels like an out of place Duolingo experience. Somebody in Zoe got carried away and destroyed what is supposed to be an educational tool. I have not found the AI useful, the food recognition is not much better. Loss of chat boards (which added a huge amount of crowd sourced information) is big disappointment. Issues over the recipes continue.
The gamified version may suit some users but it should be optional, not be inflicted on everyone. I have been dutifully downloading updates in the hope that the app will be fixed. It seems clear that this is not going to happen.
I had been recommending Zoe to friends and colleagues given my initial excellent experience. As well as the terrible app, Zoe no longer does the blood screen, food tests or blood monitor for new customers, it just gives you a microbiome score. I have now warned friends and colleagues off the Zoe package and cancelled my subscription. I can see no value in longterm use of Zoe any more. There are equivalent apps out there that do the same job as the Zoe 2.0 app for a minute fraction of the high cost of Zoe.
I am someone who has read Tim Spector's scientific research prior to Zoe, his books, listens to the podcasts, watches him on the media, has the "food for life" book- I am a fan of everything up till this new app (and decline of the Zoe product).
What are you thinking Zoe? This is my first ever Trustpilot review because I feel so strongly about the decline in service. The company has deluded itself into thinking that this is what its customer base wants. Reading the rote dismissive replies to other user reviews seems to confirm this.
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ZOE is a nutrition science company leading the gut health revolution, helping people to feel better now and be on track to live many more healthy years. Powered by the world’s largest nutrition study, ZOE uses cutting-edge research and personalised tools to put the gut microbiome at the centre of long-lasting health.
