bimmerdirect.com

4.1
4.1 Based on 35 reviews

EuroDirect is an extension of one of the largest Taiwanese manufacturing plants for European automotive electronics. EuroDirect was created to better serve customers in western markets such as the United States and Europe. EuroDirect manages one other br...

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Average Rating

4.1

/
5

35 Reviews

5 Star
69%
4 Star
5%
3 Star
0%
2 Star
5%
1 Star
21%

All Reviews

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Review Time

Noah Kelly
Frustrating experience with installation and support

I purchased a device to retrofit in my car, eager to use Apple CarPlay. My initial attempts to install it were unsuccessful, so I reached out to the support team via email. After exchanging a few emails, they advised me to switch to WhatsApp for assistance, and I provided my number through email. Since then, I haven't heard back. I've emailed again and also messaged through their website, but received no response. All I want is to get this device functioning in my car, and the lack of communication is quite frustrating.

1
Date of experience: Dec 08, 2025
Bram
Fantastic MMI box that's user-friendly and feels high-quality.

This MMI box is fantastic. It's incredibly user-friendly and has a premium feel in your hand. I installed it on my vehicle in about an hour. I had some questions regarding its configuration to work with my factory rear camera, but the support team contacted me via messaging to help resolve it. I'd definitely purchase it again.

5
Date of experience: Dec 06, 2025
Howard B.
Great kit with excellent communication.

This kit is quite impressive. Despite being from Taiwan, their English proficiency is notably above average. While it takes a few weeks for delivery, they inform you about this prior to processing the order. In terms of product quality, it's reliable. Unless someone is completely unfamiliar with technology, they should manage just fine. It's hard to believe anyone would prefer the old system over this, unless they have a strong attachment to it or are older. I reached out through the messaging service once and received a reply within a few hours, which was no issue at all.

5
Date of experience: Dec 05, 2025
Marissa Brown
Lack of customer support and faulty links.

Extremely poor customer service; my emails have been ignored for weeks. Just look at the support page—none of the links function. It seems they have no desire to assist after receiving payment. These inexpensive units rely on unreliable software to connect to your phone, similar to alternatives that cost half as much. Avoid this.

1
Date of experience: Dec 04, 2025
Peter Krulak
Solid device for sure. 2019 M2 Comp.

Solid device for sure. Takes awhile to get here because they're overseas, but that's to be expected and pretty obvious. They do send you a pretty lengthy email giving ya a heads up on that however and some other important stuff so that's respectable. Needed to use the tech support (it's on Whatsapp) and they got back to me within a few hours which is quicker than you can expect unless you're just taking the car to a shop which is totally between you and your wallet.I think this will be my last BMW (I like my M2 and don't need another car anytime soon) but if I were to get another one, I'd grab another kit from them for sure.

5
Date of experience: Oct 30, 2025
Marc Demure
2018 440i Grand Coupe & 2010 Porsche Cayman

Everything works pretty well. It's aftermarket stuff so you have to be realistic with what you're getting. For a 400$ headunit, it does a lot. If you're expecting it to be 150 percent perfect... Well then you're a goofball. Take that 400$ and put it on a down payment for a brand new car of some type. Considering how my car looked ancient and now has carplay, YouTube, etc. on it now, I would say it's well worth it. Customer service was pretty good for me but I was respectful so I got the same back. If you're a dbag, they're going to let you know about it as a few of these nutjobs found out. Kind of to be expected when you skip the upsellers and go straight to the factory. Lousy entitled people are pretty much the reason we have to buy everything from a dealer... So I'd rather not burn that bridge. Software is pretty solid. I will say it does take some tweaking but it's nothing major and you again have to be realistic with the fact it's aftermarket. It looks OEM but if you're wanting that 1000% perfect finish and function you're again delusional. All in all, would I buy it again? Yea. Product is solid, customer service is solid if you're nice to them and it does what I need. Hope that helps someone. ... Respectfully Marc

5
Date of experience: Oct 29, 2025
Mohammed Handa
Rudest customer support ever.

Rudest customer support ever.My order was canceled and I was told to not contact them again, all of that after getting ghosted for over a week and sending multiple emails asking about delivery date and then they send an email with like stupid 9 questions asking me "from where did you hear about us?".I eventually was refunded $15 less than what I paid.

1
Date of experience: Oct 17, 2025
Dan H
BMW F20 Top Spec Screen

The F20 Top Spec screen is amazing! Far superior to the cheap aftermarket head units I have seen installed in friends’ cars. Works seamlessly with the iDrive knob and touchscreen is fluid with no lag. As an amateur, I was worried about installation given that they warn you that the Mid/Top Spec are not simple devices and professional install is recommended. That being said, I emailed BD for the PDF installation instructions and completed it myself within 90 minutes with no problems! Be patient and make sure you have seated connections properly, and haven’t trapped any wires.My only complaint would be that communication via email was slow. However, I think this is tolerable given that they’re a manufacturing plant on the other side of the world to me. I can’t comment on WhatsApp responses as I haven’t yet needed tech support from them. Likewise for anything regarding warranty.Overall I’d highly recommend the product I bought if you can afford to wait a little while.Thanks!

5
Date of experience: Sep 19, 2025
John King
Great product at great price

Great product at great price. Very easy install even for a total novice such as myself. Great customer service.

5
Date of experience: Aug 26, 2025
Erik
Warranty paid for itself.

I have purchased two units here. One for 328d F30 (screen) and one for BMW i8 (mmi). Recently after two years, the screen was sun damaged in Arizona heat, the warranty claim was quick and it was replaced. They did not argue with me and after roughly a week and a half I have received a replacement screen. I almost forgot that I even had a warranty on this thing until I emailed them to ask if I could buy another one. They could have just sold me another but instead decided to warranty it and remind me I had a year left.This experience alone has paid for itself. It is almost unheard of for a foreign company to actually honour their word. They are a factory so you do have to communicate effectively and cordially with them, but the positives are the product is clearly superior and the product support ends up being better long term. Between the MMI and screen kit, I would say that I enjoy the screen kit more. Not due to any faults, it’s just that I have the MID spec screen which allows much more features especially if you are someone like me who is pretty in depth. Unfortunately they do not create a screen for the i8 yet, but I would surely purchase this in the future. V/R, Erik.

5
Date of experience: Aug 14, 2025

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Business Details

  • EuroDirect is an extension of one of the largest Taiwanese manufacturing plants for European automotive electronics. EuroDirect was created to better serve customers in western markets such as the United States and Europe.

    EuroDirect manages one other brand, BimmerDirect, under it's portfolio.

    The main wesbite for EuroDirect is BimmerDirect.com

  • email info@bimmerdirect.com
  • language https://bimmerdirect.com

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