blu.com

4.1
4.1 Based on 81 reviews

Designed for smokers, by smokers, blu has been a trusted leader of adult consumer satisfaction since launching in 2009 – long before 'vaping' was a word in the Oxford dictionary. blu is available online and in many stores across the Europe, UK, NZ & US. ...

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Den Chaser
There's such an inconsistency with refills. 'Up to 2000' puffs per pack is very misleading and doesn

There's such an inconsistency with refills. 'Up to 2000' puffs per pack is very misleading and doesn't represent a 'smoker' well enough. Based on 1 sec short puffs, its not varied enough by smoker types. even basing a 2 sec puff, halfing the 1000 per refill would suggest you could get 500 puffs per refill. the reality is its more between 300-400 after my own personal test. Different smoker types will get different results obviously but no way is there any way near 1000 puffs per refill IMO. I got 4 different results based on the same refills, same testing. refill 1: 410 puffs, refill 2: 356 puffs, refill 3: 397 puffs, refill 4: 236 puffs.
refill 4 had me puzzled, was a very poor result and lead me to believe that the refill was faulty. This had happened to me before, hence why i did my own testing, coz i thought i was going a bit mad.
So overall, the refills don't represent a fair or average puff count, and in my experience far to many faulty refills, which is a shame because the build quality and the vape itself is very good. If your a smoker on 20 a day, and looking for an smoking alternative to quit or save money, i wouldn't recommend this vape. :)

3
Date of experience: Apr 03, 2026

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Business Details

  • Designed for smokers, by smokers, blu has been a trusted leader of adult consumer satisfaction since launching in 2009 – long before 'vaping' was a word in the Oxford dictionary. blu is available online and in many stores across the Europe, UK, NZ & US. The brand is owned by Fontem Ventures, a subsidiary of the Imperial Brands Group, with international headquarters in Amsterdam, the Netherlands and Charlotte, North Carolina.


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  • email support-uk@blu.com
  • language https://www.blu.com/en-GB

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