Review Time
Connecting with the service has significantly improved our situation. The results have been outstanding. We've only been on Amazon and Shopify for a short time, but we are on track to grow our revenue by about $1 million this year. We were unsure how to manage two major projects simultaneously but the team provided a comprehensive project management system that connects all our plans, marketing strategies, and creative content.
We've been up and running for somewhere between 90/120 days, and we're already at an annual run rate of about $10 million per year. The initial ROI on ads on Amazon is far higher than any other ROI we have, including Facebook and Google. They just blow them out of the water by 2-3 orders of magnitude. That itself has been a huge benefit to me in being able to balance out market acquisition.
The returns on our monthly promotions are impressive. They made huge improvements to our online storefront, integrating a new system that lets me manage listings more easily. It was also helpful to have them walk us through the new processes.Before our engagement with them, we were selling about 200 units of a certain product each month. Since we passed responsibilities over to them, they provide us with great content and analysis on which markets to actively target. From that point on, we've averaged over 900 units of the same product per month in sales The product is the same, but they were able to find and capitalized on the opportunity. They're available to us whenever we need support and have saved us a lot of money. We were impressed with their willingness to hold our hands through out the process. They were in contact through Basecamp, which allowed for a super organized process. we assign tasks and communicate on the platform. There was full transparency our weekly meeting notes were even uploaded. The platform was very easy to use as well.
Its been a wonderful success, and were extremely happy. We started selling products in the first week of March. Weve sold about 50,000 in the revenue product sales, which we considered a success. Its more than we anticipated. Were new starting to work with e-commerce on our own website. Each week, we meet with two members of their team, that keep us updated. Weve met on Zoom and had phone calls. They also have Basecamp, which we do a ton of communicating on. We can set up projects and ask questions. We couldnt do what weve done without that system.
Hiring this company to take over our Amazon PPC and listing optimization was the worst mistake I have ever made in the entirety of owning my business. I know Amazon pretty well, so finding their constant mistakes over the years and finally getting out was they only reason I was able to survive this train wreck. From the very start I noticed errors and just straight up negligence from Nuanced. Negative keywords were put into listing search terms. PPC spending was out of control and not monitored. For nearly an entire year my 'team' failed to do simple searches on trending search terms.. and hadn't applied any of the new terms to our campaigns - or advised me to add them to our listings. Their advice? Spend more money! It was my mistake to believe they were professionals, knew what they were doing and trust them with their responsibilities. They schmoozed me in video calls and acted as if everything was alright, and smothered me with apologies when I brought my concerns to their attention. At one point I was actually threatened that they would work with my competitors instead if I did not stick with them. Truly appalling after all the damage they had done. We lost a lot of money working with them. I don't recommend them to anyone. I truly hope they work with my competitors now, so they can waste their time and money on with horrible performance and sabotaged listings. In response to their response : Your logs supporting that 'you worked' are nothing more than auto generated reports with basic level reviewing and no real game plan or strategies that ever improved results. It's true that at the end of our working relationship that I did stop attending some of the pointless zoom meetings, as they were no longer productive for myself or the company. I had already lost all confidence was searching for a new SEO company to take over and repair the damage you guys caused. Regardless, this is no excuse for YOU GUYS TO DO YOUR JOBS when you are supposedly the 'experts'. Luckily, I was able to find REAL professionals who actually know what they are doing. Good luck and good riddance'Nuisance Media'!
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