principalinsurance.co.uk

4.6
4.6 Based on 1.3K reviews

A specialist motor insurance broker founded in 2011. Now over 40,000 people now trust us to insure their story...what's yours?...

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Average Rating

4.6

/
5

1.3K Reviews

5 Star
87%
4 Star
4%
3 Star
0%
2 Star
1%
1 Star
8%

All Reviews

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Review Time

iFeitaan
Unjustifiable Price Increase for Vehicle Renewal

The renewal price for my vehicle increased dramatically from £151.20 to £687.60. There were no claims or changes in my circumstances. This is an over 350% increase in a single year with no clear justification. I find this service quite disappointing.

1
Date of experience: Dec 05, 2025
Roger Carter
Exorbitant Renewal Increase

The renewal cost for my vehicle surged from £151.20 to £687.60. There were no claims or changes in my situation. This represents an over 350% increase in just one year without any clear reason. I'm quite dissatisfied with this service.

1
Date of experience: Dec 05, 2025
Kate Powell
Third Time Getting Cheated! STAY AWAY

I've been taken advantage of for the third time by this company! I had one bike left under their coverage. It wasn't expensive, but I had paid the full policy amount. I'm moving to a nearby location, and when I called to update my address, they claimed I owed an additional £68 in premiums, which translates to an extra £204 annually! I refused to pay this unjustified amount. They’ve now lost three policies from me in a year due to their attempts to overcharge. I paid in full, yet they said I still owed a small sum. Ultimately, I decided to let the policy run its course until expiration. I understand reasonable fees for changes, but these practices are unacceptable! In total, they’ve taken at least £400 for bikes they no longer cover! I plan to warn others about this company on every bike forum in the UK.

1
Date of experience: Dec 04, 2025
Jaylon
Deceptive Practices

Deceptive practices. My spouse renewed her motorhome insurance with them in August for £241. When she called today to cancel due to trading it in for a new vehicle insured elsewhere, she was told she would only receive less than £10 back. I recommend avoiding this company entirely.

1
Date of experience: Dec 03, 2025
Heather Turner
Issue Resolved Efficiently

My issue was handled swiftly. The representative who assisted me was exceptional. Thank you!

5
Date of experience: Dec 02, 2025
Chip Patterson
Helpful Motorcycle Insurance Support

I consulted with a representative regarding my motorcycle renewal. I had several updates to make, and they were very helpful, providing all the necessary information. Good service and pricing.

5
Date of experience: Dec 02, 2025
Ingram B.
Thorough Explanation of Policy

The representative provided a clear explanation of everything and addressed all my policy needs. Excellent service!

5
Date of experience: Dec 01, 2025
Rodney
Professional Insurance Assistance

The representative who assisted me with my insurance was very professional and extremely helpful. Thanks for your support!

5
Date of experience: Dec 01, 2025
Efficient Sales Experience

The sales representative was very efficient and quick, securing the deal I wanted. Excellent service!

5
Date of experience: Nov 29, 2025
Patsy Smith
Enthusiastic Support for New Policy

I spoke with a representative regarding my new motorcycle policy, and they were very helpful and enthusiastic. Highly recommend!

5
Date of experience: Nov 28, 2025

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