amorylondon.com

4.7
4.7 Based on 81 reviews

Amory London was created as a result of the lack of individual attention to their clients. While working in salons, our founders had the opportunity to work with people of all walks of life, and through detailed conversation, they would learn about their ...

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Average Rating

4.7

/
5

81 Reviews

5 Star
93%
4 Star
0%
3 Star
2%
2 Star
0%
1 Star
4%

All Reviews

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Review Time

Abosede Badero
I wanted to write a review for Jasmine…

I wanted to write a review for Jasmine and not for Miri,I mixed the names. I bought the cool glide a while ago and I was given free vouchers to style my hair which I had not used and decided to use it today 15th of February 2026. I walked to the stand and I was told I couldnt get my hair styled on a weekend which I wasnt told prior to this. Miri decided to get it styled and asked if I could give her a review in return ,she did a terrible job,she was so rude because I told her she didnt allow the tong to heat up but she gave me a nasty attitude and asked if I wanted my hair styled or leave,this attitude of hers is totally unacceptable and will make the company loose customers,I wanted to buy another one but left upset,but in the end Jasmine styled my hair,she's such a great girl and calm,she did it professionally and it was unbelievable,thanks so much Jasmine and keep up the good work,the review that I gave earlier was meant for Jasmine and not miri,I'd come back to buy it from Jasmine.

5
Date of experience: Feb 15, 2026
Zena the counsellor
Great hair straighteners- I’m not a bot I would like to know if the bots reviews are checked as the

Great hair straighteners- I’m not a bot I would like to know if the bots reviews are checked as they seem FAKE but I panicked when I read them as they seem all about the sales staff - obviously incentivized. Which actually has created a look of fake reviews so maybe the company needs to look at actually reviewing the product instead of the sales staff even though the sales staff seem lovely and our one was particularly good at Saint David’s today in Cardiff Spanish lady.
These are fantastic- we just got some and they are same as box. But I didn’t read these before ( unlike me )
I can see how we may not even know if they are the same one she used but the ones we’ve got a really good and there is a slight smell of burning hair but nowhere near as bad as the other ones we’ve got I would say if you wanted to go and spend 600 you’re gonna get an amazing pair of straighteners but 150s is enough for me really to spend on something like this I think the chances of them breaking down and having to buy a new one just too great to spend 600 quid
Anyway, so far so good they make amazing curls. I’m not really sure they will last, but that wasn’t really part of it. It just seemed that they were very easy to create a nice look.

5
Date of experience: Feb 14, 2026
Zena the counsellor
Good for the price shame about the reviews being only about the sales staff, which then makes the re

Great hair straighteners- I’m not a bot I would like to know if the bots reviews are checked as they seem FAKE but I panicked when I read them as they seem all about the sales staff - obviously incentivized. Which actually has created a look of fake reviews so maybe the company needs to look at actually reviewing the product instead of the sales staff even though the sales staff seem lovely and our one was particularly good at Saint David’s today in Cardiff Spanish lady. These are fantastic- we just got some and they are same as box. But I didn’t read these before ( unlike me ) I can see how we may not even know if they are the same one she used but the ones we’ve got a really good and there is a slight smell of burning hair but nowhere near as bad as the other ones we’ve got I would say if you wanted to go and spend 600 you’re gonna get an amazing pair of straighteners but 150s is enough for me really to spend on something like this I think the chances of them breaking down and having to buy a new one just too great to spend 600 quidAnyway, so far so good they make amazing curls. I’m not really sure they will last, but that wasn’t really part of it. It just seemed that they were very easy to create a nice look.

5
Date of experience: Feb 14, 2026
Charlotte Hurst
Scammy company with bot reviews

Scammy company with bot reviews

1
Date of experience: Feb 13, 2026
Jarka Goldsworthy
Today I was stopped by Ashis and he did…

Today I was stopped by Ashis and he did my hair absolutely beautifully. He explained everything and he didn’t need to ask me twice to buy this product.He is so friendly, professional and completely credit to you . Thank you Ashis xxJarka

5
Date of experience: Feb 08, 2026
Elizabet Dinolova
Ioana at Centre Livingston

Wow, wow and wow.I had the best experience in The Centre Livingston. I was with the beautiful Ioana, who styled my hair with gorgeous, bouncy, shiny curls, that lasted me up to 4 days. Amory London is the number one and I will never go back to GHD!!!! Titanium is the best❤️❤️❤️

5
Date of experience: Jan 29, 2026
Abhimanyu Singh
Good service by the 3 ladies at the…

Good service by the 3 ladies at the store at Bluewater. My mum was pleased.

5
Date of experience: Jan 25, 2026
Michele Laidlow
Ash is so knowledgeable it is a…

Ash is so knowledgeable it is a pleasure to chat I purchased x 4 products loved to see the team! here at Bluewater !

5
Date of experience: Jan 23, 2026
Sheli Bello
Wonderful service by Ash

Wonderful service by Ash, I bought the product it is amazing,he is very patient and very knowledgeable thank you so much for made my day 😀 ash at bluewater

5
Date of experience: Jan 22, 2026
Sally-Anne Hutson-Bence
Miri is an absolute awesome demonstrator

Miri thank you so much for fully explaining and demonstrating Amory London! The products are amazing, offering a full range of hair styling items, my hair looked so silky and smooth rather than its usual frizzy locks 💗💗💗

5
Date of experience: Jan 18, 2026

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Business Details

  • Amory London was created as a result of the lack of individual attention to their clients. While working in salons, our founders had the opportunity to work with people of all walks of life, and through detailed conversation, they would learn about their customers' needs. But one thing they all had in common was the lack of individuality in their styling tools.

    Our founders felt that there were so many stylists, who actually are able to create different looks depending on what their client's hair feels like and what their style goals are. But unfortunately, there weren't enough styling tools to match each client's individual needs. Once they established Amory London, they now have the chance to interact with stylists around the world and bring them the best styling tools that are available on the market.

    This is how Amory London was born. A company that promotes combination of modern technology and

    renowned beauty brands to create stylish styling tools.See more

  • email info@amorylondon.com
  • call 02082080194
  • language https://amorylondon.com

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