ulta.com

1.8
1.8 Based on 872 reviews

ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareMinerals, Smashbox, Murad & more....

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Average Rating

1.8

/
5

872 Reviews

5 Star
17%
4 Star
2%
3 Star
2%
2 Star
4%
1 Star
76%

All Reviews

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Roja Aila
⸻ I have been trying to book an appointment for the past two months and have made several attempts



I have been trying to book an appointment for the past two months and have made several attempts to reach out, as I was not receiving responses. I finally managed to secure an appointment through the website, only to have it cancelled at the last minute due to a previous consultation where I chose not to proceed.

At that time, I decided to grow my hair longer before getting highlights, which I believe is a reasonable and thoughtful decision. I did not no-show or cancel last minute — I simply reassessed what would be best for my hair.

Cancelling an appointment based on that prior decision, especially after I have been trying to book for months, feels unfair and disappointing. Clients should be treated with clear communication and professionalism.

1
Date of experience: Feb 28, 2026
Andree Lynch Weger
I fell for a "free skin care sample". My understanding was that the shipping charge for the sample w

I fell for a "free skin care sample". My understanding was that the shipping charge for the sample was $6.95, which I paid by credit card. I found a $159.00 charge for skin care products I never ordered. When the product came, I immediately called customer service. This was not Ulta, but I had to pay $12 to return the products, and they still did not give me a full refund. I lost over $60. I will never shop at Ulta again.

1
Date of experience: Feb 27, 2026
Cindy Ishimoto
Account setup error: you can't edit it yourself, even though it is your information. You have to go

Account setup error: you can't edit it yourself, even though it is your information. You have to go to the store and show your ID so they can change it. Hmmm, why does Ulta make everything impossible when dealing with them? I then tried to delete my account. I got stuck in a loop with email, and the result was that they said it had been resolved. Not resolved, so I started again using the delete account button on the app, same thing multiple emails, sign in with a code they send, and read their reply, which again was this has been resolved. I posted on FB about this, and they wanted me to provide my personal information via messenger, nope. I went to their virtual assistant, and 4 people later, someone said it would take 24-72 hrs to be deleted. If you don't want to do business with a company, your account deletion should not take all of this effort to accomplish. I will add to this post if it is closed or if they don't close my account.

1
Date of experience: Feb 25, 2026
Edison Wright
A disappointing experience that undermined trust.

This experience felt misleading and disrespectful of customers' time and loyalty. As a loyal member, I anticipated transparency and integrity from a brand that claims to prioritize its customers. Instead, this situation has greatly diminished my trust in the company and has led me to reconsider my future purchases. Consequently, I am requesting the following: A formal apology recognizing that the messaging and execution of this campaign were not clear. An explanation of why individuals who are not influencers were allowed to engage in a registration process that was seemingly not meant for them. A commitment to change policies to ensure that future marketing communications clearly outline eligibility criteria and do not mislead customers into false queues or unproductive registration pages. What could have been a chance to enhance customer relationships instead revealed a tendency to mislead loyal customers for engagement metrics. Until this matter is effectively addressed, my loyalty—and business—will be directed elsewhere. I hope the company takes this feedback seriously and uses it to enhance how it interacts with and respects its customer base.

1
Date of experience: Jan 21, 2026
Donna Long
My favorite destination for all makeup essentials.

This place is my top choice for all my makeup requirements. Whenever I need cosmetics, it's the first spot I check. They offer excellent prices and fantastic sales! When I visit my local store, the customer service is consistently helpful and attentive. Their shipping is decent—sometimes quick, sometimes just okay, but never slow.

5
Date of experience: Dec 21, 2025
Ursula Taylor
Unpleasant experience due to initial service.

The initial service from the cashier was very disappointing. I needed to return an item, and the rude behavior and demeanor made the situation quite unsettling. However, while I was looking for other products, a sales associate was incredibly helpful and friendly, which helped improve my experience. Thank you to that associate for their kindness. A visit should be enjoyable, but unfortunately, the actions of some staff members can really ruin it. I do not plan to return.

1
Date of experience: Dec 20, 2025
Irene Scott
AVOID THIS PLACE AT ALL COSTS!

RATING IS ZERO! AVOID THIS PLACE AT ALL COSTS! The service I received was far from what I expected. I asked for a specific color, but what I got was nothing like the pictures I provided, and I ended up losing a significant amount of hair. The management was unresponsive and showed no concern for my situation. Despite my attempts to reach out, including emails and calls to the management team, I received no follow-up. If you choose to get your hair done here, be prepared for poor results and a lack of accountability. I have lost more than half of my hair, and the aftermath has been frustrating, including a painful scalp and lengthy cleanup. It's been over a week with no contact from them, and I am considering escalating my complaint. I urge others to think twice before visiting this establishment!

1
Date of experience: Dec 10, 2025
Gage Morgan
Misleading Practices

I made a purchase in April and attempted to return it in April, but the process was unclear and frustrating.

1
Date of experience: Dec 04, 2025
Tyra Clark
A Cautionary Tale About a Credit Card Experience

I feel compelled to share my experience with a particular credit card and its frustrating billing practices. This has been one of the most disappointing and deceptive encounters I've had with any service.
The company promotes its credit card by offering discounts on future purchases. However, once you enroll, the real troubles start.
Despite making payments, the company (along with its banking partner) continues to charge your account. They frequently send statements claiming the payment wasn't received, even when it was. Attempting to resolve the issue only leads to late fees, duplicate charges, and additional penalties for problems that are not your fault.
When reaching out to customer support, their responses are often dismissive, stating, “It was a mistake,” or “There is no record.” They refuse to acknowledge their system errors and continue to expect payment for the extra charges. It feels like a setup that ensnares customers into paying for mistakes that aren’t theirs.
No customer should have to endure such an unethical and irresponsible system.
My recommendation: AVOID signing up for this credit card. Safeguard yourself and your finances. The billing practices of this company are unreliable, negligent, and profoundly disappointing.

1
Date of experience: Dec 03, 2025
Ramona
Warning About the Credit Card

I want to caution everyone about the store credit card and its frustrating billing system. This has been one of my most disappointing experiences with any service. They promote signing up for the card with promises of discounts, but once enrolled, the issues start. Even after making payments, they keep charging the account, claiming payments were not received. When trying to resolve this, they impose late fees and penalties for their mistakes. Customer support offers no real help, just vague excuses. It's an unethical system that traps customers into paying for errors not their own. My advice: steer clear of this credit card. Protect your finances from this unreliable service.

1
Date of experience: Dec 03, 2025

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Business Details

  • ULTA Beauty offers customers prestige & mass cosmetics, makeup, fragrance, skincare, bath & body, haircare tools & salon. bareMinerals, Smashbox, Murad & more.

  • language https://www.ulta.com

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