Review Time
As the CMO, I needed a way to make our paid social work that could grow without hiring more people. It's easy to see the ROI: we're spending $400,000 a month through their creator network and getting 4.2 times the return on our investment. The board loves it.
So when I first heard about the commission only model, I was immediately wary. Nobody works for free upront unless they're either desperate or trying to scam you. I did my research though, looked at actual live dashboards they presented me with ( not screenshots, actual live data), and everyone was saying the same thing: these guys are real deal. I went in with my expectations at a 3 out of 10. Maybe we could see some marginal improvements, may be it was waste of time, but at least we weren't wasting money since it was commission only. Within the second month, we completely restructured our entire paid social strategy around their creator . The content just works better. I don't know if it's the authenticity factor, the algorithm favouring creators account, or the fact that we can run so many more tests with them, but the results speak for themselves. We found angles and hooks that we would never have been able to discover on our own . Okay, I know that was litte bit of a testimonial.
When I initially heard about this commission-only approach, I immediately knew something smelled fishy. No way someone would work for free upfront unless they were either desperate or wanted to scam someone. However, I also did my due diligence and looked at the actual live dashboards they showed me (not pictures, actual live data), and everyone in the room would agree, "These guys are the real deal." However, I went in with my expectations at a 3 out of 10, maybe we'll see some marginal gains, maybe this'll be a waste of time, but at least no money will be wasted because of the commission-only approach. By the second month, we'd completely restructure our entire paid social approach around this creator content approach. The content simply works better, whether it's the authenticity factor, the algorithm favoring creator accounts, or the sheer amount of tests we can run, the results are undeniable. We'd find angles and hooks we'd have never thought of with our internal team alone. That's my testimonial out of the way.
They helped me review my web portal and identified opportunities to enhance user experience and subsequently increased my average order value, conversion rate and gross profit per visitor. I am extremely happy.
I honestly didn't think this would function as well as it did. Since we're a data-driven team, we started tracking everything right away. The first month went well. We had to completely reevaluate our creative approach in the second month. In the third month, we fired our freelance content creator because we no longer needed the position, not because of budget cuts.
I don't usually write these kinds of things, but one creator's morning routine video alone gave us a week's worth of rework. A single video. from a single individual within a thousand-person network. It's difficult to dispute the math.
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