feelvalued.co

5
5 Based on 18 reviews

Valued is a premier tech negotiation coaching service founded by Colin Lernell, a 3x Senior Director of Product & Growth. We specialize in helping tech leaders and professionals advance their careers, develop leadership skills, and maximize their compensa...

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18 Reviews

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Kate
Feel great about your next career move

Colin's experience was invaluable during the job interview and negotiations experience. Colin both had extensive resources they have developed to draw on at different stages of the process, and would take the time to deeply understand each specific situation and figure out the best strategy: each time-sensitive decision he was there as a true partner. Potentially the most valuable piece ended up being a surprising one for me: creating an evaluation framework to rigorously assess the trade offs of accepting a job. Doing this work was intense, but I felt much better entering a situation clear eyed and understanding the ins and outs of the decision I had made. The investment into Valued's services was well worth it.

5
Date of experience: Sep 23, 2025
Anonymous
Anonymous, Senior Manager of Data Science

It has been extremely valuable working with Annie in my job change journey. She not only directly helped me with the negotiation (leading to a impressive increase of almost 40% in total compensation for first year compared to first offer, which is massive, especially for a senior manager role like mine!), but she gave me a daily, super responsive support, very detailed help, in not just communication with recruiters and hiring managers, but also wisdom and coaching on career growth, offer choice, strategic thinking, even helping reduce the stress of the offer and negotiation process, and much, much more. I'd highly recommend Annie for everyone's journey and I sincerely appreciate her help in this process.

5
Date of experience: Jul 04, 2025
Hamed
100% Worth Every Penny

Working with Colin was an outstanding experience! He’s a true professional—knowledgeable, dedicated, and meticulous. From day one, his attention to detail and genuine commitment to my success were clear. I especially appreciated his patience in walking me through all my options and ensuring I fully understood each step before entering negotiation calls. Having Colin by my side gave me a real boost in confidence going into those conversations. Whether you're just starting out or well into your career, working with Colin is a smart investment!

5
Date of experience: Apr 18, 2025
Mike G
Game-Changing Negotiation Support; 20% Raise & Major Equity Win

Working with Colin was one of the best career decisions I’ve made. He helped me secure nearly a 20% salary bump plus significantly more equity.Colin's expertise is unmatched. His knowledge of comp and negotiation runs both wide and deep – just a subset of the areas he helped me with included relo packages, equity structures, tax laws, bonus structures, 30/60/90 plans, and long-term career strategy. He walked me through every angle of my offer, gave me detailed scripts with objection handling, and even coached me through time-sensitive decisions, giving me confidence in every scenario I encountered.Beyond that, Colin and Valued's services are incredibly personalized and thorough. We met 1:1, where he took the time to understand my priorities and gave me frameworks that made a complex process clear and actionable. What resulted was both a stronger offer and toolkits that I’ll use throughout my career.I cannot recommend Valued enough. I’ll be using them again for future opportunities and have already started referring Colin to my network.

5
Date of experience: Apr 17, 2025
Pratik
Teaching invaluable negotiation skills

Annie helped me create a negotiation framework to manage and decide between multiple job offers in Q1 2025. I highly recommend her as a partner for any phase of your job search.

5
Date of experience: Feb 17, 2025
Jan S
Take the guesswork out of negotiation

Annie was an amazing partner in my recent experience negotiating with a company. She was prepared, created a strong sense of partnership that I never felt alone during any of the negotiation calls with my prospective employer. I was also negotiating while at another country and her responsiveness and willingness to work around my timezone was so helpful and thoughtful.I'd absolutely recommend working with her again.

5
Date of experience: Feb 07, 2025
Shannon
Highly Recommend

I can't recommend Annie and Colin highly enough. They break down the mystery around one of the most important elements of looking for a new job - compensation negotiation. I had never tried to negotiate my starting salary before and the information I learned and practical skills I gained through the Valued program ended up being extremely valuable in the most literal sense - increase in total comp.

5
Date of experience: Jan 29, 2025
Paul Onakoya
Experienced offer negotiator

I worked with Annie to negotiate jobs offers with multiple companies in Q4 2024. It was my first time leveraging such a service so I was genuinely curious to see how it will work out. Overall, I was very happy with the experience, and feel like I got a lot of value from Valued (no pun intended :)). I would definitely recommend the service to anyone negotiating job offers in tech. A few things to highlight: 1) Annie was very responsive and met with me when I needed it, 2) Annie shared a few strategies that seemed obvious but I definitely didn't think of, and 3) the cost structure was flexible and very reasonable for the value you get.

5
Date of experience: Nov 01, 2024
Robin Miller
I’m very happy with the offer I received with Colin’s coaching

When I was fresh out of college I gleefully accepted my first offer. Years later I was kicking myself for failing to negotiate. I didn’t know how, or even that I could at the time, but I soon learned my mistake and came to realize that my financial progress year over year was all going to be relative to that initial number. I vowed never to make that mistake again. When I was preparing to interview, Colin gave me confidence and skills to advocate for myself and ensure I was going to be properly valued in my next job. He helped me negotiate a +$115,000 per year offer increase for the first two years and a level-up to Principal. My hiring manager said I was one of the best negotiators she’s come across, and I have Colin’s coaching to thank for it! (Posting my review now for support I received in 2021.)

5
Date of experience: Jul 11, 2024
Chris P
Your Secret Weapon To Compensation Negotiation

Colin and Annie helped me tremendously throughout the entire interview process, but especially during the actual compensation negotiation phase. They were instrumental in between counter offers when it would have been very easy for me to cave and accept before the opportunity was maximized. The service was worth every penny spent and after going through the process I can't imagine my life without their help in any future negotiation. In the end, I landed at one of the top companies on my list and increased my total compensation package by over six-figures.

5
Date of experience: Jun 30, 2024

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Business Details

  • Valued is a premier tech negotiation coaching service founded by Colin Lernell, a 3x Senior Director of Product & Growth. We specialize in helping tech leaders and professionals advance their careers, develop leadership skills, and maximize their compensation. Our expertise includes executive coaching, career strategy, and offer negotiation. With a track record of negotiating over $10M in offer increases, Valued provides insider knowledge and proven strategies to help clients reach their full potential in the competitive tech industry.See more

  • language https://feelvalued.co

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