lick.com

3.6
3.6 Based on 101 reviews

Our Mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects. Lick is a community-powered decorating movement. We are a force for change in the home decor spa...

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Average Rating

3.6

/
5

101 Reviews

5 Star
58%
4 Star
2%
3 Star
7%
2 Star
6%
1 Star
27%

All Reviews

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Review Time

HH70
Disappointing Quality of the Paint

We bought the paint from a local store after seeing some favorable reviews, but we were let down by its quality. It requires several coats for decent coverage, is difficult to apply with a roller, and doesn’t adhere well to the wall, marking easily with minimal contact. The price seems excessive given its poor performance. I won't use this product again and will advise others to avoid it as well. Additionally, contacting support is frustrating since it's all automated responses.

1
Date of experience: Jan 24, 2026
Ivy Wilson
Exceptional paint, the best I've used as a dedicated decorator

This paint is exceptional, the best I've worked with as a dedicated decorator. I've experimented with various brands, including high-end options, and this one truly stands out. It has no odor, dries rapidly, and provides a stunning finish that perfectly matches the paper swatch I chose. I only required one coat over a white wall with just a few touch-ups. The pink shade I selected is gorgeous. I wholeheartedly recommend this paint; it's genuinely worth the investment!

5
Date of experience: Dec 23, 2025
Valarie
Amazing paint

This paint is truly amazing, the best I've ever used as a frequent decorator. I've tried numerous brands, including high-end ones, and this is by far the best. It has no smell, dries super quickly, and gives a beautiful finish that matches the paper swatch perfectly. I only needed one coat over a white wall with minimal touch-ups. I picked the pink 12 color, and it's beautiful. I highly recommend this paint; it's worth every penny!

5
Date of experience: Dec 23, 2025
Ray Wright
Issues with marring

I'm experiencing problems with marring. I can't touch the walls or woodwork without leaving marks. The emulsion on the walls is showing significant marring, and the paint on the woodwork is also marred visibly. You can easily see the marks when running your fingers over it.

2
Date of experience: Dec 18, 2025
MmkalolTC
Excellent coverage, true to swatch color

I purchased a can of blue 04 paint after liking the shade from the swatch I received. The matte emulsion covered the wall evenly with minimal splatter. I could have gotten away with just one coat due to its excellent coverage. The swatch color matched perfectly with the paint on the wall. I definitely recommend this paint.

5
Date of experience: Dec 14, 2025
Jolie Powell
Great to see colors in context

It's great to see colors in context.

5
Date of experience: Dec 07, 2025
Hannibal Wright
Avoid this paint

Avoid this paint! It’s nearly impossible to apply evenly, and going over previously painted areas is a nightmare as it peels off the fresh paint. Any brush contact damages it, and wiping it down is out of the question. We used the recommended eggshell for kitchens, but it has already needed touch-ups after just a week. We won't be using this expensive paint again and will advise friends and family to steer clear. A very costly mistake.

1
Date of experience: Dec 06, 2025
CP11
Disappointing paint for the price

It's unfortunate; I chose this paint because I loved the color and wanted durability, but it's disappointing for the price. The samples were supposed to match the actual color, but once dried, it looked nothing like the sample. I will need to repaint since it appears much greener than expected. It was supposed to be Greige 02. Additionally, the finish is difficult to achieve because of its thickness. I found that watering it down helped a bit.

1
Date of experience: Dec 06, 2025
Laixtrong
Loved this paint

This was our first experience with this paint. We initially went to a local store to buy it, but their customer service was unhelpful and rude. So, I decided to order through the website instead. The online purchase was smooth, delivery was prompt, and my daughter adores the color. The paint applied easily and has a good consistency. We'll definitely use it again. Highly recommend.

5
Date of experience: Dec 05, 2025
ThomasEmeraude66
Limited sample availability

Many samples are currently unavailable, and the deck has been out of stock for several weeks. It's challenging to choose paint colors without samples.

1
Date of experience: Dec 03, 2025

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Business Details

  • Our Mission is to be the definitive community-powered brand that builds decorating confidence by inspiring and supporting all decorators with their projects.

    Lick is a community-powered decorating movement. We are a force for change in the home decor space with a vision to transform the industry for our decorators and for the planet.

    Lick was founded in 2019 by Lucas London and Sam Bradley - both experienced startup entrepreneurs. The business has raised over $29m since inception. OMERS Ventures lead our Series A round in June 2021 with participation from existing investors Felix Capital and contributions from entrepreneurs and PE investors including Magnus Rausing, Alex Chesterman and Kathaka, the family office of Caroline Rupert of Richemont.

    We’re a business that believes in building confidence in our decorators. Seeing their bright ideas and making them happen. We do this by giving our do-er uppers access to inspiration, advice and how-to guidance from our experts and wider community. As well as making our range of (water-based, low VOC) paint, (FSC-certified) wallpaper, blinds and supplies with real people and real homes in mind.

    It's why we curate the colours in our product ranges, it's why we have an expert team of colour consultants on-hand to help with any decorating question, big or small, it's why we're building a supportive community of decorators to inspire each other with their projects, and it’s why we are rethinking how technology can transform this category.


    We're on a mission to transform the $1trillon global home decor category, and our sights are set on scale, this means expanding our product offering, launching new sustainability initiatives, and growing our already thriving community of home decorators across the globe.

    Decorator success starts at home...our home. That is why our ambition is to be a definitive people-powered company. Building an environment where individuals thrive and collectively achieve significant results.See more

  • email hello@lick.com
  • language https://lick.com

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