tootilab.com

4.7
4.7 Based on 40 reviews

We're a professional haircare brand designed for all types of curls, waves and coils. Our mission is to take the effort out of curl care. Forget 10-step routines, complicated techniques and washdays that take a whole day to complete. Our products have b...

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Average Rating

4.7

/
5

40 Reviews

5 Star
86%
4 Star
2%
3 Star
2%
2 Star
2%
1 Star
7%

All Reviews

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Emmanuel Bell
Consistently Impressed with These Curly Hair Products

I've used this service several times now. They offer the best reasonably priced curly hair products that truly deliver! The team is fantastic, providing personalized service. Emails are answered quickly, and any online issues I encountered were resolved promptly. I highly recommend these products for anyone with curly hair, along with their excellent service. Happy New Year to the team, and thank you for creating wonderful products that have improved my hair experience! 😊

5
Date of experience: Jan 01, 2026
The Best Curl Product I've Found!

After discovering my previously straight hair has turned curly, I've been experimenting with various curly hair products for the past 18 months. I've been using this one for a few weeks, and it stands out as the best I've tried. My curls are incredibly soft and bouncy, with no frizz or crunchiness after scrunching, and there's no heavy or greasy feeling. They come back to life day after day with just a spritz of water and a quick re-scrunch, even after being tied up in a bun for a couple of days! Other products have either weighed my curls down, failed to create enough hold, left me with frizz, or left a frustrating residue. While this product may seem expensive initially, it's worth every penny, and I won't be using anything else from now on.

5
Date of experience: Dec 02, 2025
Jermaine Brooks
Disappointed with the products, not what I expected.

I truly hoped to enjoy this brand, but unfortunately, the products are not suitable for me at all. I purchased the entire set (shampoo, conditioner, leave-in conditioner, and gel). Firstly, the shampoo leaves my hair extremely frizzy, and the conditioner is completely incompatible with my hair type. The leave-in conditioner is overly heavy, resembling curl cream. It makes my hair feel greasy, and I don't sense any moisturizing benefits. As for the gel, it falls short. Honestly, any gel would perform just as well. The main issue with these products is their cost. Given the high price, I anticipated something exceptional, but I'm left feeling let down! Additionally, with their no-return policy, I'm stuck with products I can't use. In summary, it feels like throwing money away.

1
Date of experience: Dec 01, 2025
Julia Turner
Disappointed and fell for the hype

I am quite disappointed and feel I fell for the marketing gimmick. I ordered the full set in travel sizes and was not impressed! I don't have fine curly hair, but the shampoo and conditioner felt overly moisturizing and stung my eyes. I tried the leave-in with the gel, and that turned my hair into a frizzy mess! When I tried the gel alone, my eyes reacted allergically again. There are so many claims about these products that seem inaccurate. Overall, it was a waste of my money, but I’ve learned to stick to what works and is more affordable, like a brand that uses natural ingredients and doesn’t irritate my eyes! I won't be buying full sizes from this company.

2
Date of experience: Nov 10, 2025
Josiah Butler
Not suitable for various hair types!

I really wanted to appreciate this brand, but the products just don't work for me. I purchased the complete set (shampoo, conditioner, leave-in conditioner, and gel). Firstly, the shampoo leaves my hair extremely frizzy, and the conditioner is not compatible with my hair type at all. Then, the leave-in conditioner is way too heavy, almost like curl cream. My hair ends up looking greasy, and I don't feel it's moisturizing at all. The gel is also underwhelming; honestly, any gel would suffice. The issue with these products is their price. For such a high cost, I expected something exceptional, but I'm left disappointed! Additionally, with their no-return policy, I'm stuck with products I can't use. Overall, it's just wasted money.

1
Date of experience: Nov 04, 2025
JB53
A game changer for curly hair!

As someone with curly hair, I've tried numerous gels and mousses that still left my hair frizzy on humid days, or curls that didn’t last! Then I discovered this brand! It’s a GAME CHANGER!! Just one gel instead of 3-4 steps! All done in the shower. My curls are more defined, soft, and bouncy, with no frizz, and they still look great 3-4 days later! The customer service feels personal, and it’s clear they care about their customers! Orders arrive quickly. I now use their shampoo, conditioner, and curl cream in addition to the gel. I won’t be without these products! PS: my other brands are now out of my closet! Thank you!

5
Date of experience: Oct 31, 2025
HS59
Still on my learning journey

I’ve recently started embracing my curly hair, and I’m still figuring things out. The most important thing I’ve learned is that I have waves, not curls, which seems to make a difference. I began with the travel set and love the products. My hair seems to respond well to the gel, but I think it might be over-moisturized as my waves drop quickly. I’ve found that spritzing some water and scrunching on day two revives the waves, which is fantastic. Unfortunately, the items are a bit pricey, so I’ll have to save up and purchase one at a time.

5
Date of experience: Oct 26, 2025
Merrilyn Morgan
Impressed with the results!

Excellent service! I ordered and received my items within a couple of days. The gel has a wonderful scent and feels high-end. After my first use, I was really impressed. I diffuse my hair, and there are no stray bits flying around. My hair feels soft with no stiff or dry sections. Even on day two, it still looks like wash day! A tip that has worked for my waves is to sleep in the cast. I have silk pillows, so I don’t even need to scrunch out—🤞🏻 hoping they still look great on day six.

5
Date of experience: Oct 23, 2025
Lilla A.
Incredible results!

Thanks to this brand, I managed to go an entire week without washing my hair. I use a cap to sleep and refresh the next day with light spraying and a bit of gel using praying hands. I had soft, bouncy curls throughout the week with no crunch! I highly recommend this product; it’s truly worth it! 🙌💕

5
Date of experience: Oct 18, 2025
Rodney
A miracle for menopausal hair!

Where are my fellow ladies experiencing menopausal hair changes? This styling gel is like magic in a bottle. My curls from my twenties have literally returned, and my hair is big and bouncy! I'm absolutely in love! 😍

5
Date of experience: Oct 17, 2025

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Business Details

  • We're a professional haircare brand designed for all types of curls, waves and coils.

    Our mission is to take the effort out of curl care. Forget 10-step routines, complicated techniques and washdays that take a whole day to complete. Our products have been tested with professionals on all curl types, to make sure they provide instant results even when used on their own.

    Our formulas exclusively contain functional and active ingredients, drawing from the latest biotech innovations to provide unrivalled performance and cutting-edge natural science.

    They're crafted with sustainability at the core of every aspect - with bottles made from 100% Prevented Ocean Plastic, labels upcycled from bio-based byproducts, and bigger sizes than your standard salon products, so you don’t have to buy new ones as often.See more

  • email help@tootilab.com
  • language https://www.tootilab.com

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