www.functionofbeauty.com

3.4
3.4 Based on 201 reviews

Function of Beauty is the world’s first fully customizable hair care brand that allows you to create shampoos, conditioners, and treatment products based on your individual hair type, hair goals, and aesthetic preferences (including color + fragrance). Fo...

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Average Rating

3.4

/
5

201 Reviews

5 Star
41%
4 Star
15%
3 Star
10%
2 Star
8%
1 Star
25%

All Reviews

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Review Time

Lysette Johnson
100 dollars for shampoo I didn't order

I used to use FoB religiously about ~4 years ago. Since then, every new order would have smaller bottles for higher prices. I cancelled my subscription long ago but kept a secondary one for my MIL. Now I've been charged FOR A THIRD TIME for my MILs subscription, even though I cancelled it 3 times already. This company is genuinely predatory. I used to pay 60 $ for a shampoo + conditioner that would last nearly 6 months, now I got charged 100 $ for a 11oz shampoo + conditioner. The last uncancellable subscription shipment before that cost 80 $, with the 20 $ price hike being neither announced or warranted.

1
Date of experience: Sep 09, 2025
Jean
Illegally Used My Credit Card

This review is not about the product itself which is just good, but it is about their illegal & unethical business practices. I was a faithful customer for at least 7 years, but when I wanted to cancel my subscription I sensed it would be a problem & I was right. So, I thought that the easy way to do it would be to just wait for the credit card they were using to expire & inform them I was canceling then. It seemed to work, but then six to twelve months later, they Illegally started using my credit card number again & sending me product. It was a HUGE hassle getting charges reversed & getting them to stop this. They would not admit they had done anything wrong. I DO NOT recommend getting involved with this company.

2
Date of experience: Jul 01, 2025
Poor customer service experien
Poor customer service to honor…

Poor customer service to honor cancellations.

1
Date of experience: May 19, 2025
Emilie Wood
Horrible customer support

Received NO warning before my subscription renewed after a 6 month break, emailed immediately after I was told my order had been placed (with a price increase I was unaware of) and then radio silence from the team until my order was already in the factory meaning nothing could be done. The formula was wrong and now I have lost $70! Horrendous customer support. I have been a customer for 4 years, but sadly today they have lost my loyalty!

1
Date of experience: Mar 11, 2025
Anastasija
Not worth it anymore...

I love the products, I am a customer since 2021 and my hair never felt better, however, the price just keeps growing and growing to the point where it is no longer worth it. Website has a lot of bugs, cannot change sizes myself, cannot add phone number to delivery details (I mean I can but it does not stay there), thus always missing my delivery, and when got in touch with CS (especially via email), felt no care to my issues at all. The company was so much better at the beginning, used to praise it to all my friends, I truly hope they will improve.

3
Date of experience: Feb 19, 2025
LorraineB
So so disappointed in this company

So so disappointed in this company. I made a purchase in Nov 2024, an automatic subscription charged me 40.00 more from the last purchase for the same products. I email them on the day I receive an email noticing they have taken 160.00 from my account, to change the order as I have now got colour in my hair so thought to change the type. Not allowed to make any changes to orders, what a rip off. Too expensive, terrible customer service, all automatated, please be warned they just dont care.

1
Date of experience: Feb 07, 2025
Sophie Beumer
Overpriced! Not worth the money

I was a longtime user but they’ve gotten so much more expensive and that with smaller packaging then before! So less for more. I like the product but it’s overpriced and not much better then much cheaper brands. Also, when you skip your order they still charge you and send it like it never happened. Also I had a product that wasn’t working how is should be, and I had to fix it myself. So there’s not much service for how expensive it is. I would avoid and try alternative brands!

3
Date of experience: Dec 17, 2024
Maggie
Avoid

Like many other people here, my subscription was reactivated after cancelling. When I reached out, I was told it was essentially my fault and that they weren’t going to cancel my order. The products smell lovely but they gave me dandruff despite never having it before. I even reformulated my products so that they addressed dandruff and they made it even worse.

1
Date of experience: Dec 03, 2024
Teri Van Loo
They reactivate cancelled subscriptions and charge your account

I have been a customer for over three years. I received a shipment notification for an upcoming shipment and logged in to canceled my subscription. That was likely three months ago. I just received a shipment notification. I chatted with their customer service to dispute, and conveniently they have no record of my prior cancellation, and "due to the nature of the product it's non-refundable." She then gave me my tracking information! I googled this issue, and apparently I am not the only one they have done this to.

1
Date of experience: Sep 23, 2024
Chloe Cope
Disappointed long time customer

As a long term customer I'm very disappointed that they've made the shampoo and customer alot smaller in quantity and charge more!

3
Date of experience: Sep 05, 2024

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Business Details

  • Function of Beauty is the world’s first fully customizable hair care brand that allows you to create shampoos, conditioners, and treatment products based on your individual hair type, hair goals, and aesthetic preferences (including color + fragrance). Founded by a team of world-class MIT engineers, cosmetic scientists, and developers, each product is individually formulated using the latest science and technology to help ensure that your formula is every bit as unique as you.See more

  • location_on 5th Fl, United States
  • email hello@functionofbeauty.com
  • language https://www.functionofbeauty.com

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