Review Time
I use a platform like The Brief to make design easy. They've added a lot of extra features, which can be very useful but is also so complicated that you need to extra time to understand it. Which is counterproductive.
The fact that you changed your billing process as well as brand is problematic for us. We’ve been subscribing for almost 3 years with no limits on our credits, and all of a sudden there was a hard limit. It affected our ability to deliver product and our processes, and we are looking at other options.
I bought a subscription expecting full access, but you still have to pay extra for most services. The platform feels confusing and far from intuitive — the interface is clunky and not well thought out. It’s unclear what’s actually included, and overall it doesn’t deliver value for the money.
The transition from Creatopy to The Brief has been frustrating at best. This is a program that I use every day. For a week it was very glitchy and I was having a hard time getting anything done because I kept getting randomly logged out. Now that the transition is complete, I have had the worst part navigating the new program. The Brief heavily advertises the AI features despite the fact that they don't even work well. It pushes it so heavily, the navigation of the site completely went downhill. The navigation in the brand folders is not user-friendly and almost hides the folders of designs that I've already made. Along with the templates that I created in Creatopy before the rebrand, I can't use them. When I tried to talk to support about it, all that they'd offer was an ai bot that just kept telling me everything was fine on their end, and then an hour later I finally talked to a real person that admitted it was something wrong on their end, but the problem has yet to be fixed. Long story short: The AI feature is subpar at best, The navigation is completely frustrating to work out, the overall quality has gone down, and the only reason we are still using it is the multiple years worth of designs we have saved here.
The platform has been glitchy since the recent rebrand to The Brief. Preview links are now unstable and not reflective of the actual creative file, driving delays and considerable extra work for our teams and tanking client trust of reviewing creative developed in the platform. Also, the new layout of The Brief homepage view uses about 80% of the usable space to talk to me as if I'm new to using the platform and starting an ad from scratch. The things I really need for my projects are crammed into the remaining 20% of usable space on a tiny sidebar on the left side. Improving the UX would be a MASSIVE help in making the platform more user friendly.
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The Brief is an AI-powered marketing platform and creative sidekick that helps brands create, launch, and optimize digital campaigns at scale.
Today’s marketing teams are under constant pressure to deliver more personalized ads, keep up with performance data, and launch faster across multiple channels. The Brief makes that possible by combining AI-driven creative automation with a continuous optimization loop, so every campaign becomes smarter and more effective over time.
At the heart of The Brief are four intelligent agents that collaborate like an extension of your team:
The Create Agent generates on-brand ad variations and personalized assets in minutes, ensuring consistency across formats and platforms.
The Inspire Agent delivers fresh ideas, creative trends, and insights that keep campaigns relevant and competitive.
The Launch Agent seamlessly publishes ads across social media, display, and programmatic channels, saving hours of manual work.
The Optimize Agent tracks campaign performance in real time, surfaces actionable insights, and feeds them back into the creative process.
This closed-loop system of creation and optimization transforms data into direction, helping teams refine targeting, scale content production, and continuously improve campaign results. By eliminating repetitive design tasks and providing actionable performance insights, The Brief empowers marketers to focus on strategy, storytelling, and growth.
With industry benchmarks like the U.S. display ad clickthrough rate averaging less than 1%, brands need an edge to break through the noise. The Brief gives marketers that advantage by ensuring every campaign learns, adapts, and performs better than the last. Whether you’re running social ads, programmatic campaigns, or display advertising, The Brief streamlines the process from start to finish—making it the go-to AI marketing platform for creative teams that want speed, scalability, and smarter results.See more
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