Review Time
I had a great experience with Valora Cars Iceland from start to finish. The booking process was straightforward, communication was clear, and everything was well organised on arrival. The car was clean, in very good condition, and exactly as described.
The staff were friendly, professional, and very helpful, which made the whole rental process stress-free. Pick-up and drop-off were quick and efficient. Overall, fantastic service and great value for money.
I would definitely recommend Valora Cars Iceland and would happily use them again in the future.
I loved my experience renting with Cars Iceland. My partner and I took a 10 day road trip around Iceland in December 2025 and we absolutely loved it. We rented a Dacia Bigster 4x4, which was more suitable for the winter conditions, and the car was in excellent condition, the car was brand new and very clean. The office is very close to the airport, so it was easy to find. The entire rental process, from booking online and customer service via email to picking up and dropping off the car, was flawless. Everything was clear and transparent, with no hidden costs. Customer service was excellent and always quick to respond. I would definitely rent from them again and highly recommend this company to anyone visiting Iceland.
Company is very customer focused answering all my requests extremely fast. I would say that in current days they are a rare example of companies that really care about customers, a company where you talk to real people and not to call centers or artificial voices or answering systems.
I’m completely satisfied with Cars Iceland! The whole experience was great — from the messages we exchanged before booking to clarify a few questions, to the booking itself, and then the pickup, the trip, and returning the cars. Everything went smoothly.I booked two Toyota Land Cruiser 4x4s because we planned to drive on some unpaved roads, and the cars did their job perfectly. I also booked another car, a Toyota RAV4 SUV, for the days we’d spend in the capital and nearby areas. It was great that the third car turned out to be, at no extra cost over the RAV4, another Toyota Land Cruiser — even better equipped than the first two. That made it really comfortable to carry all the luggage for the five of us visiting Iceland.The experience with Cars Iceland was fantastic — I definitely recommend them!
I have been hiring cars while holidaying for the best part of 30 years.The pick-up and drop off experience with CarsIceland was quick, seamless and problem free. Probably the best car hire that I have ever experienced that includes Europe, North America and Asia.
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Cars Iceland is one of the highest-rated Iceland car rental companies, trusted by thousands of travelers from around the world. Based in Reykjavík, we offer a wide selection of vehicles including 4x4s, campers, and economy cars — all ideal for Iceland’s roads and ever-changing weather conditions.
If you’re looking for a reliable and affordable car rental in Iceland, we are proud to be recognized as a top-rated provider with excellent customer reviews and a strong reputation for transparency and service.
Our mission is to make your journey unforgettable — whether you’re driving the Golden Circle, exploring the Highlands, or taking on the full Ring Road. With 24/7 support, competitive pricing, and no hidden fees, Cars Iceland is your best choice for renting a car in Iceland.See more
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