Review Time
This is a challenging review to write. Firstly, the company handles the back-end processing and business logic for various airlines' online shopping rewards programs, which allow users to earn miles through shopping. They are the driving force behind this system. Overall, I find the product to be quite impressive, especially given their position between vendors and airlines, both of which must embrace this B2B2C model. However, the consumer experience leaves much to be desired. To mitigate potential issues or 'gaming,' many vendors provide lists of exclusions for purchases that won't earn miles. While some exclusions are reasonable, others can be extensive, making it hard to determine if a specific item qualifies. For instance, I recently bought lawn chairs from a vendor, only to discover they were categorized as camping equipment, which does not earn miles. The company advises customers to "carefully read the terms and conditions for each merchant before making a purchase, as they vary and can change." However, these terms can be lengthy and often unclear (lawn chairs might be classified under "Patio & Garden" or "Camping Equipment"). Additionally, the exclusions page is only briefly shown before redirecting to the vendor's site, and if using a browser extension, this list is omitted entirely! So, even if it weren't confusing, how can one read that list at all? I've suggested to the company that vendors should indicate in the shopping cart which items earn miles and which do not (including the mileage earned for categories with varying rewards). This should be straightforward, as vendors already know this information post-purchase to determine if a purchase earned miles; all I'm proposing is that this information be available during the shopping process. As mentioned, I've made this recommendation, but the response from the company was essentially a form letter: "We've sent this off to the appropriate department for review," which likely means no action will be taken. I can't entirely fault them, though; their business model relies on minimizing the effort required from vendors. Asking them to invest more effort into something that could lead to potential purchases being removed from carts is unlikely to be appealing. In the meantime, the service remains user-unfriendly, though not to the extent that we would stop using it.
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Servicio para creación de portafolios virtuales de valores de la Bolsa española.
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