ilouity.com

4.2
4.2 Based on 31 reviews

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Average Rating

4.2

/
5

31 Reviews

5 Star
78%
4 Star
0%
3 Star
3%
2 Star
6%
1 Star
13%

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FloReach80
High quality fashionable maternity clothes

High quality maternity clothes that fit well and actually made me feel cool as a pregnant mom to be. I love the tank tops and I’ve used them post pregnancy. And the loose leg jeans are the cutest!

5
Date of experience: Mar 18, 2025
Kasey Turner
Disappointed

Disappointed. The waistband design of the jeans is quite unreasonable in terms of both size and material. The waistband lacks elasticity. When your belly is still small, the jeans keep sliding down. When your belly grows bigger, the waistband feels extremely tight and uncomfortable.

1
Date of experience: Jan 23, 2025
Theodore B.
Extremely disappointing online…

Extremely disappointing online experience. I made three significant purchases for Ilouity jeans after seeing advertisements via well known fashion agencies (Vogue) etc. The delivery and returns process has been absolutely appalling. I've never come across such a difficult online shopping experience. I live in the U.K. and the parcels are delivered from/returned to Sweden. Delivery was via UPS and all three parcels ran into complications with delivery points, dates and notification issues. One parcel arrived one month after the purchase was completed online with no tracking information, it just turned up randomly one day. As it was after one month it appears the online return form that Ilouity provide via fedex was unavailable to download. I contacted the team and they advised me to return via Royal Mail at my own expense, but with a full refund once the parcel was returned (i.e. no return fees taken of the refund total). I attempted to do so and have been quoted £80 for postage. For only ONE parcel. The other two parcels were returned via Fedex, per the Ilouity link provided, and neither have arrived yet, nor any refund received. I have contacted the help team to ask them to take my request seriously and provide proper assistance for this. The total return figure is over £1000 so has become a very stressful process. As for the jeans themselves, the quality seems ok. However as someone who usually wears a 34 or 36 in jeans I've founded the sizing very off. I kept a pair of size 40 jeans - even at only 5 months pregnant. For those outside of Sweden I would strongly recommend looking for a more established brand or jeans that can be found locally.

1
Date of experience: Nov 03, 2024
RB46
Love this brand!

Love this brand!The pants are so good, comfy, cool and good quality! Higly recomended!!! I have also socks and nursing tops, same good quality. It is easy to get in touchs with customer service to ask questions about the products and i allways get quick replies! Best pregnancy brand!!

5
Date of experience: May 16, 2024
Rhonda R.
Highly Recommend

I searched far and wide for acceptable maternity attire and just couldn’t find anything. Enter these jeans which are absolutely fabulous! They are stylish and comfortable - exactly what every expecting mom wants. I love that they have expanded into more products like shirts - I can’t wait to try them!

5
Date of experience: Apr 19, 2024
_Xxcm06Xx_89
Best mum jeans out there!

Best mum jeans out there!! Comfy, chic and amazing quality. Love that it’s a Scandi brand with female founders.

5
Date of experience: Apr 01, 2024
AS11
Chic brand with the most comfortable…

Chic brand with the most comfortable jeans! Love it!

5
Date of experience: Mar 05, 2024
I cannot say enough good things

I cannot say enough good things about Ilouity. The quality and fit are incredible and I love supporting a women owned brand. It’s also a great gift for the expecting women in your life.

5
Date of experience: Mar 01, 2024
SwonBoufDesFraiz
Never order their clothes again

Unfortunately, the maternity pants that are recommended by Vogue were not quite right. The sizes differ from the standard, but the most frustrating part was the return. With pretty high prices there is also a return fee that goes additionally to the delivery fee. It was minus 40 euros in total. A good way to make money on pregnant - just charge extra for all returns.

1
Date of experience: Dec 28, 2023
Dustin Cook
High quality, stylish maternity jeans

I wore these jeans throughout my entire pregnancy (and postpartum). The fabrics are high quality, super soft and the fit is stylish. Their breastfeeding tops are the best I have ever tried and recommend them to everyone I know who is pregnant!

5
Date of experience: Dec 05, 2023

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