lv.com

4.5
4.5 Based on 120 reviews

LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets. LV= Life and Pensions help support over a million customers and members to protect futures, families and ...

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Average Rating

4.5

/
5

120 Reviews

5 Star
78%
4 Star
8%
3 Star
1%
2 Star
0%
1 Star
12%

All Reviews

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Brian Harris
I note that most people seem to rate this company highly on the basis of cost , an easy to use web

I note that most people seem to rate this company highly on the basis of cost , an easy to use web site and friendly sales staff (as they would be). I thought the same until I had to make a claim after someone collided with me. The treatment I had from LV was appauling. The case dragged on for a year, communication was poor and their understanding of the traffic situation and road rules where the accident happened non existent. At the end of the day they ruled that the accident was a joint responsibility then proceeded to increase my premium by over £200 despite me having a 6 year NCB. This increase was way above average for someone in my circumstances and when I asked them why that was they said they could not tell me. I will never use LV again and I have given them 1 star because I can't give them 0 stars.

1
Date of experience: Feb 25, 2026
sue hazell
I have more than one insurance with this company. They are just so good. The staff are brilliant and

I have more than one insurance with this company. They are just so good. The staff are brilliant and do everything they can to help. Prices are competitive for the cover you get. Very happy customer!!

5
Date of experience: Feb 18, 2026
Thornhill
I’ve had a very positive experience with Liverpool Victoria (LV=) Insurance. From getting a quote th

I’ve had a very positive experience with Liverpool Victoria (LV=) Insurance. From getting a quote through to managing my policy, the process has been straightforward and transparent. Their pricing was competitive, and the coverage options were clearly explained without any hidden surprises.

Customer service has been particularly impressive — responsive, professional, and helpful whenever I’ve had questions. It’s reassuring to deal with an insurer that communicates clearly and handles queries efficiently.

Overall, LV= provides reliable cover with excellent service, and I wouldn’t hesitate to recommend them to others looking for dependable insurance backed by strong customer support.

5
Date of experience: Feb 11, 2026
Jimmy Order
This company cancelled my business van insurance without warning and without proof. They falsely acc

This company cancelled my business van insurance without warning and without proof. They falsely accused me of doing delivery work, which I have never done.

I offered clear evidence, including one month of camera recordings showing my van parked at my business all day, but they arrogantly refused to review anything.

Very unprofessional and unfair treatment. Be extremely careful when dealing with them.

1
Date of experience: Jan 28, 2026
Lorinda
An excellent experience with the claims service.

I had an excellent experience with the claims service. My claim was processed swiftly, professionally, and with consistent communication throughout. I want to particularly commend the representative involved. They were incredibly kind, calm, and professional, which truly helped ease my concerns. Everything was explained in detail, the process was seamless, and the whole experience was completely stress-free thanks to their assistance. This represents outstanding customer service, showcasing exceptional skills.
Every organization should have individuals like this representative: kind, professional, patient, and genuinely caring. They are a tremendous asset to the company. Thank you for handling my claim so effectively and professionally.

5
Date of experience: Jan 23, 2026
Horatio Foster
Excellent Experience with Pet Insurance

I have pet insurance for my dog, and dealing with the service has been outstanding. The vets communicated directly with them, and I received timely updates through text and email. In the end, the payment was processed very quickly. Thank you for making a stressful situation much easier.

5
Date of experience: Jan 17, 2026
Nicodemus Walker
After 17 Years with LV, I Transitioned to Tesco

After being with the company for car insurance for 17 years, I have recently switched to another provider. It's well-known that car insurance costs are on the rise, but the increases from this company seem to be steeper than others. I made significant savings by making the change. Additionally, the customer service that was once outstanding has declined. I faced difficulties getting my calls answered and received no emails regarding auto-renewals or confirmation of my online cancellation. This has been my experience.

4
Date of experience: Jan 16, 2026
Faye Clark
Exceptional Support After an Accident

After an accident, the representative I spoke with was incredibly calm, reassuring, and understanding, recognizing that I was quite shaken. They thoroughly explained the steps the company would take and what I needed to do next. The representative efficiently organized the recovery of my vehicle that same evening, arranged for a hire car for me to collect the following day, and coordinated with a repair service. I was also very pleased with the repair service, which kept me updated on the progress and delivered excellent results.

5
Date of experience: Jan 14, 2026
Significant increase in annual home insurance renewal and poor cancellation experience

Received an annual home insurance renewal quote with a staggering 60% increase. I attempted to cancel the auto-renewal online but was unable to do so, so I called the service team. I requested written confirmation of the cancellation, only to be informed by a representative that "We don't do that - it's not part of our service." I then asked for a complaint to be filed and was placed on hold for over 10 minutes, only to be told that the team leader confirmed this is not a service they provide. I don't hold the representative responsible, as they are constrained by these frustrating, customer-unfriendly policies. It is unacceptable to be unable to cancel an auto-renewal online and to be denied written confirmation. Additionally, I have secured alternative insurance at a lower rate, which contradicts the claim that price increases are standard in the market.

1
Date of experience: Jan 10, 2026
Jordan Powell
Long-time customer frustrated with payment increase

Having been a customer for nearly 20 years without making a single claim, I am disheartened to see my payment nearly doubled compared to two years ago. I understand small annual increases, but I expected some recognition for my loyalty with a no-claim bonus. This treatment as a long-standing customer is quite disappointing.

1
Date of experience: Dec 15, 2025

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Business Details

  • LV= General Insurance, part of the Allianz Group, help over 4.5 million customers to look after the things they love such as cars, homes and pets.

    LV= Life and Pensions help support over a million customers and members to protect futures, families and finances through products such as life insurance and retirement solutions. 💚

  • email lvgicares@lv.co.uk
  • language https://www.lv.com

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