afropride.co.uk

3.2
3.2 Based on 21 reviews

Greetings to Afro Pride, the leading retail provider in the UK for Multicultural, Afro hair, and beauty items. Discover high-quality beauty products at budget-friendly prices....

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Average Rating

3.2

/
5

21 Reviews

5 Star
55%
4 Star
0%
3 Star
0%
2 Star
9%
1 Star
36%

All Reviews

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Review Time

Isedehi Akhigbemidu
My experience with my recent purchase at Afropride was great. I placed an order on Saturday and real

My experience with my recent purchase at Afropride was great. I placed an order on Saturday and realised I had made an error in my delivery address. I emailed to correct it, and my request was acknowledged promptly. The order was dispatched on Monday and arrived by Tuesday. All the items were of good quality, and I was very pleased with the overall service.

5
Date of experience: Jan 28, 2026
Emma Howard
Relieved I trusted my instincts despite concerns

At first, I hesitated to place an order due to some negative reviews, but I chose to trust my judgment — and I’m happy I did. My order arrived within just 2 days, was nicely packaged, and everything matched the description perfectly. There were no missing items, no damage, and the process went smoothly. I realize people often leave reviews when things go wrong, but for me, the service was reliable and seamless. I encountered no issues from checkout to delivery. Based on my experience, I would definitely order again without hesitation.

5
Date of experience: Jan 10, 2026
happy93372
Happy I ignored the negative reviews...

I was honestly close to not placing my order due to the negative feedback, but I trusted my own instincts — and I'm really glad I did. My order arrived in just 2 days, was well packaged, and everything was exactly as described. No missing items, no damage, and no issues whatsoever. I understand that people tend to leave reviews mainly when something goes wrong, but my experience was smooth and reliable. I faced no problems from checkout to delivery. Based on my experience, I wouldn’t hesitate to order again.

5
Date of experience: Jan 10, 2026
PW96
Surprisingly positive experience despite worries...

I was genuinely anxious after reading the negative reviews, but I had an amazing experience. I received a prompt response when I reached out, and my delivery arrived in 3 days with perfect packaging. This is not a scam; it’s a legitimate company, and I would recommend it to others.

5
Date of experience: Dec 17, 2025
Gertrude Powell
Extremely disappointing experience

I had a terrible experience when I contacted customer service about a non-delivery. They informed me that the package was damaged beyond repair. After following their instructions, I was told to reach out to the sender. I’ve read horrible reviews and am now over £36 out of pocket.

1
Date of experience: Dec 13, 2025
Melanie Long
Unsatisfactory customer service and communication

I ordered a product, but the delivery company sent confusing information. After contacting them, I received no updates. When I followed up after over a week, they informed me of a delivery issue and said a refund would be processed, but I’d need to reorder if I wanted the items. They offered no real apology, despite my urgent need for the items. Very poor customer service and communication. I won’t be ordering from them again.

2
Date of experience: Nov 24, 2025
Rudolph Cook
Extremely poor quality and customer service

I have ordered multiple times and spent over £500, but this time I received a product that was completely fake. I recognized the cream and know how it should look and work. The first few sold were returned for a full refund due to strange particles. I contacted them with evidence, but they ignored me. After persistent calls, I was met with dismissiveness. I was told to return the remaining items, but I would incur losses for the opened ones. No apology or partial refund was offered. £300 wasted. If you’ve bought from them before, reconsider.

1
Date of experience: Oct 20, 2025
Blanche Cooper
Very disappointed

I am so let down as I haven't received my refund.

1
Date of experience: Sep 18, 2025
Katy
Product arrived quickly and well packaged

The product arrived quickly and was well packaged to prevent any damage. It was the best price available too, and I will definitely order again.

5
Date of experience: Jul 16, 2025
Disappointing customer service

I have ordered from this company many times with satisfaction until now. I received a cream without the tube in its box. After providing the requested photos, I was told it couldn’t have been sent that way and was advised to check with my family. I was told to document incidents for investigation, which seemed unreasonable. I expected a respectful response as a loyal customer, but I found their reply dismissive. Due to this handling, I won't be ordering from them again.

1
Date of experience: Jul 09, 2025

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Business Details

  • Greetings to Afro Pride, the leading retail provider in the UK for Multicultural, Afro hair, and beauty items. Discover high-quality beauty products at budget-friendly prices.

  • email support@afropride.co.uk
  • language https://afropride.co.uk

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