aviva.co.uk

4.2
4.2 Based on 1.1K reviews

Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website...

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Average Rating

4.2

/
5

1.1K Reviews

5 Star
70%
4 Star
10%
3 Star
2%
2 Star
3%
1 Star
15%

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Claudia Lechmere
I would prefer to give No Star.. I received a quote which I was happy with valid until 1/3..I presse

I would prefer to give No Star..
I received a quote which I was happy with valid until 1/3..I pressed retrieve my quote to payment for at least the past week, each time it says ' preparing your quote ' each time it gives a different quote, 3 different quotes all in the same day...Aviva make it impossible to speak with an advisor, the bot only offers sets of questions that do not apply....no one answers the phone.....shambolic...
I have put a date of experience in fact it has been every day since

1
Date of experience: Feb 28, 2026
Martin Nesbitt
Awful experience. I was diagnosed with MND in September 2025. It is now February and I'm still waiti

Awful experience. I was diagnosed with MND in September 2025. It is now February and I'm still waiting for a decision on my critical illness claim. They have spent 3 months of this time trying to find evidence to not pay or at least reduce, the payment. This has been incredibly stressful and shows no sign of being over soon.

1
Date of experience: Feb 26, 2026
MR LASANTHA GAME KANKANAMGE
I had a very smooth online experience with Aviva. The entire process was straightforward, clear, and

I had a very smooth online experience with Aviva. The entire process was straightforward, clear, and hassle-free. Their system is well organised, and all documents were easy to access and understand.

The premium offered was very competitive — especially compared to other UK insurers for electric vehicles — making Aviva a very reasonable choice.

I haven’t had to make a claim, so I cannot comment on the claims process. However, based on my experience so far, everything has been efficient and trouble-free.

Definitely a great option to consider for EV insurance.

5
Date of experience: Feb 24, 2026
Suzanne Jones
I will never use Aviva again for any insurance and will never recommend them. I insured my car with

I will never use Aviva again for any insurance and will never recommend them.
I insured my car with them last year so a couple of weeks before the policy was due to expire I researched a new policy. I found one around an hundred pounds less than my Aviva policy that was about to expire so I paid for it.
I had not received anything from Aviva at that time but I was confident that they would not beat the price.
Then a few days later I found the offer of a renewal from Aviva in my Junk Mail which I just glanced at.
The next time I checked my bank account I found that Aviva had helped themselves to the amount they had quoted and I was furious as I never accept recurring direct debits and was unaware that they had set one up without discussing it with me or asking for my permission to do so.
I rang them and complained and they immediately said they would refund the amount, which they did several days later, minus around £30.00 which they helped themselves to, again without explanation or justification.
This, in my opinion is dishonest and a crafty way of making money for doing nothing and something that should be stopped.
I have never and will never accept recurring direct debits as I think they should be made illegal as I think they are of a sinister intent.

1
Date of experience: Feb 24, 2026
Timothy Duguid
I have had Aviva for several years with a perfect driving record and over 5 years of official safe d

I have had Aviva for several years with a perfect driving record and over 5 years of official safe driving discount. My renewal quote more than a 50% increase in price. I had no accidents, no changes. I was told it was the best price, but when I went to cancel, the system offered a discount! These people lie to their customers. Look elsewhere.

2
Date of experience: Feb 18, 2026
Neil Thomas
Terrible, asked them to change my email address on file several times. I had an email to confirm it

Terrible, asked them to change my email address on file several times. I had an email to confirm it was changed, however I cannot login to my account. Again I contacted customer services explaining this and heard nothing. I need my documents!!!

1
Date of experience: Feb 16, 2026
Tim Gregg
I can't rate them any lower than 1 star which is unfortunate. Since my last review one week ago, th

I can't rate them any lower than 1 star which is unfortunate.

Since my last review one week ago, their incompetence has sunk to new levels.

Their representative did respond to my previous poor review, with a suggestion to go to their help and support page. What a joke!

There is no support available for log in issues.

Ok, so i go online and chat with Janhvi, I tell him the issue I'm having. He says he will put me through to someone in that department. I get chat transferred to Steve, he looks at the chat transcript and says I need to call support. Err, I'm online with you, support, isn't that your job, or are you jus too lazy to deal with it.

I feel this entire company is too lazy to deal with anything.

Someone ought to tell Aviva this is 2026, there is this thing called the internet, people use it from time to time to make things more convenient.

Also, I can't use their app because it doesnt work in the US.

I can't login to see my policies.

When i could login, you cant see your policies out of business hours.

This company is living in the dark ages.

1
Date of experience: Feb 13, 2026
Paul Partridge
I liked the whole experience, however to do NOT use a mobile telephone, but the Aviva site would not

I liked the whole experience, however to do NOT use a mobile telephone, but the Aviva site would not allow me to use my landline telephone number. I now want to register that number. How please?
I had this reply from the social team but there does not seem any way of contacting them.
Perhaps they will call me. The 'chat' bot is quite useless!!!

2
Date of experience: Feb 10, 2026
David Cooper
So far, very unimpressed. Having lost car keys that cost a bit to replace somewhere in airport secur

So far, very unimpressed. Having lost car keys that cost a bit to replace somewhere in airport security between leaving home and arriving at the destination, I’ve had nothing but totally unreasonable requests for ridiculous information, which is clearly AI generated nonsense. They have gone out of their way to demand police reports, pointing towards exclusions and taking no notice of airports own rubbish systems for reporting losses.

Aviva seem to be going out of their way to put up unreasonable obstacles, delay with auto-responses and systems not born of practicality when crossing continents and losing stuff at an airport.

It is now the ombudsman’s time …

1
Date of experience: Feb 09, 2026
Gary Jephcote
Had my house and contents renewal from another company. Fed up of paying inflated prices so tried a

Had my house and contents renewal from another company. Fed up of paying inflated prices so tried a comparison site. Aviva was not the cheapest but it's a well-known company. For me I saved
money for basically the same policy.
Web site was easy to use.
Just remember everyone to read the small print. Its the same for everything these days.

5
Date of experience: Feb 06, 2026

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Business Details

  • Aviva insurance, savings, investments and pensions. Get an online insurance quote now, from the official Aviva website

  • language https://www.aviva.co.uk

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