goiceland.com

3.1
3.1 Based on 51 reviews

Local car rental business in Iceland established in 2012. We offer personal service to every traveler and the best competitive price. Book your car or campervan with us, for your next trip to iceland....

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Average Rating

3.1

/
5

51 Reviews

5 Star
45%
4 Star
6%
3 Star
4%
2 Star
8%
1 Star
37%

All Reviews

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Review Time

John Williams
Very helpful and friendly staff. Clear instruction. Car as described. Only one thing I would advise

Very helpful and friendly staff. Clear instruction. Car as described.
Only one thing I would advise is make a note of the return address, as it is not clear on any of the communication, and after a week of fun it is easy to forget.

5
Date of experience: Feb 24, 2026
John Williams
Iceland road trip

Very helpful and friendly staff. Clear instruction. Car as described.Only one thing I would advise is make a note of the return address, as it is not clear on any of the communication, and after a week of fun it is easy to forget.

5
Date of experience: Feb 14, 2026
Stefan Schmidt
Convinient shuttle service

Convinient shuttle service, friendly people, great prices and easy check-in and check out!

5
Date of experience: Feb 14, 2026
Albert Kast
Easy service from start to finish

Easy service from start to finish, pick up on time from airport the car was perfect for our 5 days, clear guidelines, great customer service, easy drop off back to rental who dropped us to airport. Overall very happy

5
Date of experience: Feb 09, 2026
Simon Norton
A fantastic company to hire a vehicle…

A fantastic company to hire a vehicle from if you're visiting Iceland. It was our first time driving abroad and Go Iceland couldn't have made the process any simpler. Their prices are fantastic, and the car we had for the 4 days we were there (Dacia Duster) was perfect, clean and very economical. I can't recommend these guys enough. If you're wanting to explore Iceland then forget the tourist bus tours, and hire yourself a car from Go Iceland, you won't regret it.

5
Date of experience: Jan 28, 2026
Katerin Thordar
Easiest renal service

Great experience!Took out Platinum insurance, checked-in online and they just handed me the keys. Easiest pick up and drop off of a rental car that i have experienced. Staff was friendly and the car had no issues.Would recommend.

5
Date of experience: Dec 10, 2025
Clara
Vente forcée

Je déconseille fortement GoIceland / ACE. Bien que j'aie payé l'intégralité de la location à l'avance avec ma carte de débit (la même que j'utilise partout ailleurs, y compris chez d'autres loueurs), une fois sur place, ils ont refusé de me remettre le véhicule sans que je prenne une assurance supplémentaire à 26€/jour sous prétexte que ma carte n'était pas une carte de crédit.C'est une pratique abusive et malhonnête. C’est tout simplement une arnaque déguisée pour forcer la vente d’une assurance inutile.Service client inexistant sur place, et aucune compréhension ni volonté de trouver une solution. Je ne recommande pas cette société.I strongly advise against renting from GoIceland / ACE. Although I paid the full rental amount in advance using my debit card (the same card I regularly use with other rental companies without any issue), they refused to give me the car unless I purchased an extra insurance at €26/day, claiming my card was not a credit card.This is a dishonest and misleading practice. It feels like a scam to force-sell unnecessary insurance.No customer support or flexibility on site, and no attempt to help or explain properly. I do not recommend this company.

1
Date of experience: Jul 06, 2025
Paul Price
SCAM

I am writing to bring to your attention a concerning experience I had with a car rental company named Go Currently during my recent visit to Iceland. Name of company goiceland.com my booking number Order #106786 / EVP2A7I arrived at kevlak and waited for the car company for more than one hour to pick me up .They have been informed through mail exact time of arrival I rented a car for 8 days and was unexpectedly charged an exorbitant amount of €516 for insurance coverage only . The total cost of online booking was half of the value . They informed me that it is their policy to charge the maximum premium to the customer who does not have a credit card to block the money. This charge was presented as mandatory and left me with no option but to agree, which I believe constitutes malpractice. Such practices can tarnish the reputation of Iceland as a travel destination and lead to negative experiences for visitors.I believe it is important for tourists to be informed about such practices, and I kindly urge Iceland Tourism to investigate this matter further. Ensuring that rental companies uphold transparency in their pricing and provide fair treatment to tourists is vital for maintaining the integrity of Iceland’s tourism sector.

1
Date of experience: Oct 21, 2024
Arliss Taylor
They put us at serious risk with their work out rental van.

They rented us a van with the check engine and low tire pressure light on, and told us to not worry about it ("it is just faulty sensors"). 10 days later the transmission malfunctioned on the highway in rush hour, and we lost gears 1, 3, and 5. It was SCARY driving getting off the highway to a place to park, especially when can't let the vehicle stop moving (no first gear = no starting after stopping). The van with 230,000 km on it and it showed. The air system didn't work properly, and we couldn't defog the windshield or warm the back passengers. The side door rail was rusted to the point where three of four adults couldn't get enough force to close the door. Many bangs and dents; you could tell large objects had hit it in two spots. When we raised our concerns, none of the three go Iceland members showed any concern for the shoddy condition of the van, or the risk they put us in when the transmission broke or when we couldn't defrost the windows in a snowstorm. I would not be surprised if van is back out for rent again tomorrow with the same issues.

1
Date of experience: May 24, 2024
Hiro B.
Great cars and service !

5
Date of experience: Feb 08, 2024

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Business Details

  • Local car rental business in Iceland established in 2012. We offer personal service to every traveler and the best competitive price. Book your car or campervan with us, for your next trip to iceland.

  • email go@goiceland.com
  • call +3545673000
  • language https://www.goiceland.com

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