huggies.com

2
2 Based on 33 reviews

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Average Rating

2

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5

33 Reviews

5 Star
24%
4 Star
0%
3 Star
0%
2 Star
6%
1 Star
70%

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Jennie Vella
Having used Huggies PURE Baby Wipes for so many years, and been 100% happy with them.... I cannot b

Having used Huggies PURE Baby Wipes for so many years, and been 100% happy with them....

I cannot believe their now very low standard.
What has happened to them??? They are so thin, I cannot separate them in the packet. The bear was embossed on every sheet. That's gone too. They have to be doubled up to use now. So disappointed!!! Will be changing my brand for sure.

1
Date of experience: Feb 04, 2026
Bri C
Absolute Rubbish

As usual - a "New improved design" means you get less for more. They are thinner and don't unfold when you pull them out of the packet which is exactly what you don't need when you have a child wriggling around Infront of you covered in poo. You can either mess around trying to unpick and unfold every individual wipe or just use a half sized folded one and use twice as many. Absolutely hopeless!

1
Date of experience: Feb 04, 2026
Jennie Vella
Quality DIVE ~ from EXCELLENT to UNNACEPTABLE.

Having used Huggies PURE Baby Wipes for so many years, and been 100% happy with them....I cannot believe their now very low standard.What has happened to them??? They are so thin, I cannot separate them in the packet. The bear was embossed on every sheet. That's gone too. They have to be doubled up to use now. So disappointed!!! Will be changing my brand for sure.

1
Date of experience: Feb 04, 2026
Kath Taylor
Why have you changed them

Why have you changed them? Absolutely rubbish. Thin , dry and i struggle to get the out ! Ive used huggies for years, but im afraid ill have to get another brand . Will not buy again .. rubbish

1
Date of experience: Jan 28, 2026
ASHLEY SCOTT
In with the OLD and out with the NEW.......please!

There was nothing like the "OLD" huggies - the new ones are awful! In with the OLD and out with the NEW....... please! Otherwise I will have to find another product.

1
Date of experience: Jan 28, 2026
Ken Chambers
Which genius at Kimberley Clark thought…

Which genius at Kimberley Clark thought it was a good idea to change these . Less in a pack, smaller, thinner and come out in clumps. Also hard to get into the pack. Absolutely useless now so changing brands

1
Date of experience: Jan 16, 2026
Consumer
Absolutely terrible

Absolutely terrible, compared to the original wipes we have been using for years. We will not be buying these any more.

2
Date of experience: Jan 08, 2026
Mark townsend
These have always been number 1 by far…

These have always been number 1 by far the best over the years of growing up and always used through all our children also, but since the changes have gone to by far the worst iv ever seen, the quality is poor & just tbh pathetic, only get out packet in clumps so alot of wastage, will finally stop using now as unable to find older quality stocked ones now and these are worse than the cheapest non makes ones. Very bad move from huggies !!!! Rather they had stayed the same quality over all and up the price than ruin it all like this.

1
Date of experience: Jan 08, 2026
Sofia
Changed the perfect product to absolute sh…t

Since they changed the wipes I wish I could give them no star at all! They were the best ones on the market by far and some genius decided to change a great product into the worst product on the market. What a joke! I use the wipes for everything, I mean like 5-10 packs a week since 16 years and now I will never buy them again unless they go back to what they were

1
Date of experience: Jan 01, 2026
K Off
Now WORST ON MARKET award goes to HUGGIES

Been using Huggies natural wipes daily for YEARS for many different tasks. I KNOW we should all be behind plastic free products but come on. Was there even any effort at all made to keep even the teeniest bit of quality to the product? The jump from best on the market to quite literally THE WORST on the market in one fell swoop is just insane. The new packs are smaller, wipes are ALOT thinner, drier, and you feel like a cheap magician pulling a chain of hankies out his pocket when you try pulling these things out the pack, good luck on trying to get one at a time out! These are nothing more than pound shop/cheap supermarket own brand quality now. The quality is so different and poor compared to the old version they are just useless now. Can't get over how big a drop in quality there is. Sad to see these go but I won't be buying huggies again (not unless they revert to the old ones or up the quality "big time" on these new ones ).

1
Date of experience: Jan 01, 2026

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