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KA YO intends to equip the modern explorer with pioneering sport brands in an inspiring and experiential framework—as close to nature as to urbanity.
Focusing on apparel and equipment for outdoor, running and trail running experiences for men and women, KA YO presents a highly curated selection of progressive industry-leaders and niche brands. Celebrating a culture of community and creative expression, the omnichannel boutique puts a high-fashion spin on sportswear retail to fuel a renewed approach to how these categories are presented and consumed.
“KAYO IS A SPACE FOR CURIOUS AND PROGRESSIVE CUSTOMERS TO FIND THEIR GEAR. WE BELIEVE IN CREATING A MEANINGFUL AND INSPIRATIONAL EXPERIENCE THAT RHYMES WITH THE EMOTIONAL VALUES OF HIGH-END SPORTSWEAR AND TRAINING EQUIPMENT.” —Marc Nylander, Founder of KA YO
For those seeking the rarest and most exceptional performance pieces, KA YO will serve as a launch platform for unique products and collections. Each piece is hand-picked for being innovative and performance-enhancing as well as aesthetically appealing.
The 800-square-meter retail space is located on the third floor of the historic department store Nordiska Kompaniet in Stockholm, a building that has served as a premier retail destination for over 100 years. Balancing industrial elements with the raw essence of nature, the aesthetic of bare mountain landscapes has been a foundational inspiration for the interior.See more
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