vimacosmetics.com

3.7
3.7 Based on 269 reviews

VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingred...

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Average Rating

3.7

/
5

269 Reviews

5 Star
55%
4 Star
9%
3 Star
8%
2 Star
2%
1 Star
27%

All Reviews

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Review Time

Bree Blum
For someone with who deals with redness from rosacea and sensitive skin, changing products is not al

For someone with who deals with redness from rosacea and sensitive skin, changing products is not always an easy or positive experience, but VIMA isn’t your average product. Their color-changing foundation combined with their setting spray have not only provided me with great coverage, but a new-found sense of confidence. Their customer service is also top-notch. Highly recommended.

5
Date of experience: Feb 24, 2026
AJ Rulloda
30 day return policy is a trap!!! No phone #, no address, no chatroom. When I emailed to return an o

30 day return policy is a trap!!! No phone #, no address, no chatroom. When I emailed to return an online order I made here in the US, I was directed to courier the return to a UK address (!!!) that must have trace & tracking, costing more than 3X the order. I asked why not return within the US from where the order was processed & was told any & all returns are shipped to the UK!

1
Date of experience: Feb 20, 2026
Brittany EvansRodriguez
Comes out white, but blends into the perfect match! My daughter and I are both different skin tones

Comes out white, but blends into the perfect match! My daughter and I are both different skin tones and it matched into both of us! Definitely works and will buy again! I’m so mind blown that it can come out white and blend into a perfect match, not heavy, or caked looking. Really a great foundation!

5
Date of experience: Jan 31, 2026
Mixed feelings about the product's coverage.

With fair skin and freckles, I found that this product failed to adequately cover my freckles and left me looking quite pale. While it arrived promptly and was nicely packaged, I don't feel it justified the high price I paid.

3
Date of experience: Jan 10, 2026
Denzil Walker
Disappointed with the foundation and the refund process

I was eager to try this foundation, but it ended up drying out my skin. After numerous discussions with the support team regarding a refund, I received only a partial refund of $6, despite the money-back guarantee for dissatisfaction. When I reached out again, they stated they couldn’t accept used items! How else can you evaluate the product?

1
Date of experience: Dec 29, 2025
Daniel Reed
Finally, a foundation that works for my skin!

I've tried countless foundations over the years, and now that I'm in my 60s, most of them just sit in my creases and age me further. However, when I tried the color-adjusting foundation, I was amazed! I no longer have to stress about finding the right shade. The formulation gets the color spot on, feels light and natural, and leaves my skin looking smooth. It even covers my light sun spots effectively. I'm so impressed that I've discarded all my other foundations. My friends comment that I look at least 10 years younger. The only improvement I could wish for is if it included 50 SPF sunscreen!

5
Date of experience: Dec 25, 2025
Chaz Clark
Extremely Disappointing Experience

If I could rate lower than one star, I would. The customer service is the worst I've encountered. Their money-back guarantee is essentially meaningless. If you try the foundation and find it unsuitable, you won't receive a full refund because the product is opened. How can anyone determine if they like it without trying it? Moreover, you even need to record a video of yourself applying it just to get a 40% refund. I've never experienced anything like this before. I strongly advise avoiding this company!

1
Date of experience: Dec 23, 2025
Harris F.
Rarely leave reviews, but had to share...

I rarely leave reviews, but after noticing the negative feedback, I felt compelled to share my experience. My order arrived on Saturday after about three weeks of waiting (I’m in the UK). My skin can be quite red, but this product is fantastic! It matched my complexion perfectly and provided just the right amount of coverage. It has a light texture and no scent. I was initially skeptical, but I'm truly impressed!

5
Date of experience: Dec 08, 2025
Kalla C.
An impressive product that delivers!

This product truly stands out! I find that just a small amount is sufficient, as it lasts quite a while. It performs exactly as advertised, which is quite impressive! Finding the right shade of foundation can be a real challenge, but this definitely alleviates that stress!

4
Date of experience: Dec 07, 2025
Humphrey Morgan
Extremely impressed!

I am extremely impressed! Finding a foundation that matches my skin tone has been a challenge; they are often too dark or too light. This foundation matches flawlessly and looks completely natural! With my sensitive skin, I was nervous trying something new, but I’ve had no issues at all. I also appreciate that it includes sunscreen. The customer service from the company is outstanding.

5
Date of experience: Dec 06, 2025

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Business Details

  • VIMA was founded with a passion for beauty and well-being. Our mission is to offer high-quality cosmetics that not only meet the highest standards but are also ethical and sustainable. All our products are vegan, cruelty-free, and free from harmful ingredients like parabens, allowing you to enjoy your beauty routine with peace of mind. At VIMA, we believe true beauty comes from confidence and authenticity. Our products are designed to enhance your unique beauty and help you shine in every situation. Together, we’re making beauty more conscious, beautiful, and better for everyone.See more

  • email support@vimacosmetics.com
  • language https://vimacosmetics.com

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